WooCommerce Object ( [version] => 3.5.1 [session] => WC_Session_Handler Object ( [_cookie:protected] => wp_woocommerce_session_b4ccd84941a7f010d78dc36aad8ae5d8 [_session_expiring:protected] => 1553295896 [_session_expiration:protected] => 1553299496 [_has_cookie:protected] => [_table:protected] => xv_woocommerce_sessions [_customer_id:protected] => 4767ab9f9174954b1069736c5befed8a [_data:protected] => Array ( [cart] => a:0:{} [cart_totals] => a:15:{s:8:"subtotal";i:0;s:12:"subtotal_tax";i:0;s:14:"shipping_total";i:0;s:12:"shipping_tax";i:0;s:14:"shipping_taxes";a:0:{}s:14:"discount_total";i:0;s:12:"discount_tax";i:0;s:19:"cart_contents_total";i:0;s:17:"cart_contents_tax";i:0;s:19:"cart_contents_taxes";a:0:{}s:9:"fee_total";i:0;s:7:"fee_tax";i:0;s:9:"fee_taxes";a:0:{}s:5:"total";i:0;s:9:"total_tax";i:0;} [applied_coupons] => a:0:{} [coupon_discount_totals] => a:0:{} [coupon_discount_tax_totals] => a:0:{} [removed_cart_contents] => a:0:{} )[_dirty:protected] => 1 )[query] => WC_Query Object ( [query_vars] => Array ( [order-pay] => order-pay [order-received] => order-received [orders] => orders [view-order] => view-order [downloads] => downloads [edit-account] => edit-account [edit-address] => edit-address [payment-methods] => payment-methods [lost-password] => lost-password [customer-logout] => customer-logout [add-payment-method] => add-payment-method [delete-payment-method] => delete-payment-method [set-default-payment-method] => set-default-payment-method ))[product_factory] => WC_Product_Factory Object ( )[countries] => WC_Countries Object ( [locale] => Array ( )[address_formats] => Array ( ))[integrations] => WC_Integrations Object ( [integrations] => Array ( ))[cart] => WC_Cart Object ( [cart_contents] => Array ( )[removed_cart_contents] => Array ( )[applied_coupons] => Array ( )[tax_display_cart] => incl [shipping_methods:protected] => [default_totals:protected] => Array ( [subtotal] => 0 [subtotal_tax] => 0 [shipping_total] => 0 [shipping_tax] => 0 [shipping_taxes] => Array ( )[discount_total] => 0 [discount_tax] => 0 [cart_contents_total] => 0 [cart_contents_tax] => 0 [cart_contents_taxes] => Array ( )[fee_total] => 0 [fee_tax] => 0 [fee_taxes] => Array ( )[total] => 0 [total_tax] => 0 )[totals:protected] => Array ( [subtotal] => 0 [subtotal_tax] => 0 [shipping_total] => 0 [shipping_tax] => 0 [shipping_taxes] => Array ( )[discount_total] => 0 [discount_tax] => 0 [cart_contents_total] => 0 [cart_contents_tax] => 0 [cart_contents_taxes] => Array ( )[fee_total] => 0 [fee_tax] => 0 [fee_taxes] => Array ( )[total] => 0 [total_tax] => 0 )[session:protected] => WC_Cart_Session Object ( [cart:protected] => WC_Cart Object *RECURSION* )[fees_api:protected] => WC_Cart_Fees Object ( [fees:WC_Cart_Fees:private] => Array ( )[cart:WC_Cart_Fees:private] => WC_Cart Object *RECURSION* [default_fee_props:WC_Cart_Fees:private] => Array ( [id] => [name] => [tax_class] => [taxable] => [amount] => 0 [total] => 0 ))[cart_session_data] => Array ( [cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[fee_total] => 0 [fees] => Array ( ))[coupon_applied_count] => Array ( )[coupon_discount_totals] => Array ( )[coupon_discount_tax_totals] => Array ( ))[customer] => WC_Customer Object ( [data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [display_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[password:protected] => [is_vat_exempt:protected] => [calculated_shipping:protected] => [id:protected] => 0 [changes:protected] => Array ( [billing] => Array ( [country] => FR )[shipping] => Array ( [country] => FR ))[object_read:protected] => 1 [object_type:protected] => data [extra_data:protected] => Array ( )[default_data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [display_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[data_store:protected] => WC_Data_Store Object ( [instance:WC_Data_Store:private] => WC_Customer_Data_Store_Session Object ( [session_keys:protected] => Array ( [0] => id [1] => date_modified [2] => billing_postcode [3] => billing_city [4] => billing_address_1 [5] => billing_address [6] => billing_address_2 [7] => billing_state [8] => billing_country [9] => shipping_postcode [10] => shipping_city [11] => shipping_address_1 [12] => shipping_address [13] => shipping_address_2 [14] => shipping_state [15] => shipping_country [16] => is_vat_exempt [17] => calculated_shipping [18] => billing_first_name [19] => billing_last_name [20] => billing_company [21] => billing_phone [22] => billing_email [23] => shipping_first_name [24] => shipping_last_name [25] => shipping_company )[meta_type:protected] => post [object_id_field_for_meta:protected] => [internal_meta_keys:protected] => Array ( ))[stores:WC_Data_Store:private] => Array ( [coupon] => WC_Coupon_Data_Store_CPT [customer] => WC_Customer_Data_Store [customer-download] => WC_Customer_Download_Data_Store [customer-download-log] => WC_Customer_Download_Log_Data_Store [customer-session] => WC_Customer_Data_Store_Session [order] => WC_Order_Data_Store_CPT [order-refund] => WC_Order_Refund_Data_Store_CPT [order-item] => WC_Order_Item_Data_Store [order-item-coupon] => WC_Order_Item_Coupon_Data_Store [order-item-fee] => WC_Order_Item_Fee_Data_Store [order-item-product] => WC_Order_Item_Product_Data_Store [order-item-shipping] => WC_Order_Item_Shipping_Data_Store [order-item-tax] => WC_Order_Item_Tax_Data_Store [payment-token] => WC_Payment_Token_Data_Store [product] => WC_Product_Data_Store_CPT [product-grouped] => WC_Product_Grouped_Data_Store_CPT [product-variable] => WC_Product_Variable_Data_Store_CPT [product-variation] => WC_Product_Variation_Data_Store_CPT [shipping-zone] => WC_Shipping_Zone_Data_Store [webhook] => WC_Webhook_Data_Store )[current_class_name:WC_Data_Store:private] => WC_Customer_Data_Store_Session [object_type:WC_Data_Store:private] => customer-session )[cache_group:protected] => [meta_data:protected] => )[order_factory] => WC_Order_Factory Object ( )[structured_data] => WC_Structured_Data Object ( [_data:WC_Structured_Data:private] => Array ( ))[deprecated_hook_handlers] => Array ( [actions] => WC_Deprecated_Action_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_new_order_item] => Array ( [0] => woocommerce_order_add_shipping [1] => woocommerce_order_add_coupon [2] => woocommerce_order_add_tax [3] => woocommerce_order_add_fee [4] => woocommerce_add_shipping_order_item [5] => woocommerce_add_order_item_meta [6] => woocommerce_add_order_fee_meta )[woocommerce_update_order_item] => Array ( [0] => woocommerce_order_edit_product [1] => woocommerce_order_update_coupon [2] => woocommerce_order_update_shipping [3] => woocommerce_order_update_fee [4] => woocommerce_order_update_tax )[woocommerce_new_payment_token] => woocommerce_payment_token_created [woocommerce_new_product_variation] => woocommerce_create_product_variation [woocommerce_order_details_after_order_table_items] => woocommerce_order_items_table [woocommerce_settings_advanced_page_options] => Array ( [0] => woocommerce_settings_checkout_page_options [1] => woocommerce_settings_account_page_options )[woocommerce_settings_advanced_page_options_end] => Array ( [0] => woocommerce_settings_checkout_page_options_end [1] => woocommerce_settings_account_page_options_end )[woocommerce_settings_advanced_page_options_after] => Array ( [0] => woocommerce_settings_checkout_page_options_after [1] => woocommerce_settings_account_page_options_after ))[deprecated_version:protected] => Array ( [woocommerce_order_add_shipping] => 3.0.0 [woocommerce_order_add_coupon] => 3.0.0 [woocommerce_order_add_tax] => 3.0.0 [woocommerce_order_add_fee] => 3.0.0 [woocommerce_add_shipping_order_item] => 3.0.0 [woocommerce_add_order_item_meta] => 3.0.0 [woocommerce_add_order_fee_meta] => 3.0.0 [woocommerce_order_edit_product] => 3.0.0 [woocommerce_order_update_coupon] => 3.0.0 [woocommerce_order_update_shipping] => 3.0.0 [woocommerce_order_update_fee] => 3.0.0 [woocommerce_order_update_tax] => 3.0.0 [woocommerce_payment_token_created] => 3.0.0 [woocommerce_create_product_variation] => 3.0.0 [woocommerce_order_items_table] => 3.0.0 [woocommerce_settings_checkout_page_options] => 3.4.0 [woocommerce_settings_account_page_options] => 3.4.0 [woocommerce_settings_checkout_page_options_end] => 3.4.0 [woocommerce_settings_account_page_options_end] => 3.4.0 [woocommerce_settings_checkout_page_options_after] => 3.4.0 [woocommerce_settings_account_page_options_after] => 3.4.0 ))[filters] => WC_Deprecated_Filter_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_structured_data_order] => woocommerce_email_order_schema_markup [woocommerce_add_to_cart_fragments] => add_to_cart_fragments [woocommerce_add_to_cart_redirect] => add_to_cart_redirect [woocommerce_product_get_width] => woocommerce_product_width [woocommerce_product_get_height] => woocommerce_product_height [woocommerce_product_get_length] => woocommerce_product_length [woocommerce_product_get_weight] => woocommerce_product_weight [woocommerce_product_get_sku] => woocommerce_get_sku [woocommerce_product_get_price] => woocommerce_get_price [woocommerce_product_get_regular_price] => woocommerce_get_regular_price [woocommerce_product_get_sale_price] => woocommerce_get_sale_price [woocommerce_product_get_tax_class] => woocommerce_product_tax_class [woocommerce_product_get_stock_quantity] => woocommerce_get_stock_quantity [woocommerce_product_get_attributes] => woocommerce_get_product_attributes [woocommerce_product_get_gallery_image_ids] => woocommerce_product_gallery_attachment_ids [woocommerce_product_get_review_count] => woocommerce_product_review_count [woocommerce_product_get_downloads] => woocommerce_product_files [woocommerce_order_get_currency] => woocommerce_get_currency [woocommerce_order_get_discount_total] => woocommerce_order_amount_discount_total [woocommerce_order_get_discount_tax] => woocommerce_order_amount_discount_tax [woocommerce_order_get_shipping_total] => woocommerce_order_amount_shipping_total [woocommerce_order_get_shipping_tax] => woocommerce_order_amount_shipping_tax [woocommerce_order_get_cart_tax] => woocommerce_order_amount_cart_tax [woocommerce_order_get_total] => woocommerce_order_amount_total [woocommerce_order_get_total_tax] => woocommerce_order_amount_total_tax [woocommerce_order_get_total_discount] => woocommerce_order_amount_total_discount [woocommerce_order_get_subtotal] => woocommerce_order_amount_subtotal [woocommerce_order_get_tax_totals] => woocommerce_order_tax_totals [woocommerce_get_order_refund_get_amount] => woocommerce_refund_amount [woocommerce_get_order_refund_get_reason] => woocommerce_refund_reason [default_checkout_billing_country] => default_checkout_country [default_checkout_billing_state] => default_checkout_state [default_checkout_billing_postcode] => default_checkout_postcode [woocommerce_system_status_environment_rows] => woocommerce_debug_posting [woocommerce_credit_card_type_labels] => wocommerce_credit_card_type_labels [woocommerce_get_script_data] => Array ( [0] => woocommerce_params [1] => wc_geolocation_params [2] => wc_single_product_params [3] => wc_checkout_params [4] => wc_address_i18n_params [5] => wc_cart_params [6] => wc_cart_fragments_params [7] => wc_add_to_cart_params [8] => wc_add_to_cart_variation_params [9] => wc_country_select_params [10] => wc_password_strength_meter_params )[woocommerce_settings_tabs_advanced] => woocommerce_settings_tabs_api [woocommerce_settings_advanced] => woocommerce_settings_api )[deprecated_version:protected] => Array ( [woocommerce_email_order_schema_markup] => 3.0.0 [add_to_cart_fragments] => 3.0.0 [add_to_cart_redirect] => 3.0.0 [woocommerce_product_width] => 3.0.0 [woocommerce_product_height] => 3.0.0 [woocommerce_product_length] => 3.0.0 [woocommerce_product_weight] => 3.0.0 [woocommerce_get_sku] => 3.0.0 [woocommerce_get_price] => 3.0.0 [woocommerce_get_regular_price] => 3.0.0 [woocommerce_get_sale_price] => 3.0.0 [woocommerce_product_tax_class] => 3.0.0 [woocommerce_get_stock_quantity] => 3.0.0 [woocommerce_get_product_attributes] => 3.0.0 [woocommerce_product_gallery_attachment_ids] => 3.0.0 [woocommerce_product_review_count] => 3.0.0 [woocommerce_product_files] => 3.0.0 [woocommerce_get_currency] => 3.0.0 [woocommerce_order_amount_discount_total] => 3.0.0 [woocommerce_order_amount_discount_tax] => 3.0.0 [woocommerce_order_amount_shipping_total] => 3.0.0 [woocommerce_order_amount_shipping_tax] => 3.0.0 [woocommerce_order_amount_cart_tax] => 3.0.0 [woocommerce_order_amount_total] => 3.0.0 [woocommerce_order_amount_total_tax] => 3.0.0 [woocommerce_order_amount_total_discount] => 3.0.0 [woocommerce_order_amount_subtotal] => 3.0.0 [woocommerce_order_tax_totals] => 3.0.0 [woocommerce_refund_amount] => 3.0.0 [woocommerce_refund_reason] => 3.0.0 [default_checkout_country] => 3.0.0 [default_checkout_state] => 3.0.0 [default_checkout_postcode] => 3.0.0 [woocommerce_debug_posting] => 3.0.0 [wocommerce_credit_card_type_labels] => 3.0.0 [woocommerce_settings_tabs_api] => 3.4.0 [woocommerce_settings_api] => 3.4.0 )))[api] => WC_API Object ( [server] => [authentication] => ))

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Rudy Turinay

Expert du digital depuis 2009, je suis créateur de Savant Singe, plateforme de divertissement Smart, Healthy & Amazing, qui rassemble 85 000 fans pour 10 000 000 de vues. Passé par RMC Sport & Lagardère Active, je suis en veille stratégique sur les nouveaux usages digitaux. Voir tous les articles de Rudy Turinay →

La Smart Mobilité, l’enjeu majeur de la SNCF

Rudy Turinay - 24 février 2015

Alors que la SNCF vient d’annoncer son plan d’installer le wifi gratuit dans tous les trains à la fin de l’année 2016, c’est toute une stratégie de smart mobilité qu’elle souhaite mettre en place. « Donner au train des idées d’avance » ce slogan de la Société Nationale des Chemins de Fer français n’a jamais eu autant de sens. Et c’est notamment grâce à la smart mobilité…

Twitter doit-il faire payer les comptes certifiés ?

Rudy Turinay - 20 février 2015

N’êtes vous pas envieux quand vous voyez un compte certifié ? Ne vous êtes vous pas demandé comment vous pourriez avoir un compte certifié ? Un compte vérifié c’est la classe, c’est une reconnaissance qui assoit un peu plus votre position sur Twitter.

Etude de la stratégie digitale du Paris Saint Germain

Rudy Turinay - 17 février 2015

Après une phase de développement importante durant lequel le club est passé de club moyen de Ligue 1 à « place to be » au niveau européen et mondial, le Paris Saint Germain marque le coup sportivement. Pour autant, la communication du PSG est une véritable réussite…

Offre d’emploi : Chef de projet online/offline – Agence Evolve

Rudy Turinay - 11 février 2015

Evolve conçoit et déploie des dispositifs de promotion interactifs et intégrés, générateurs de valeur et de performance. L’agence recherche actuellement un chef de projet online/offline pour un CDI basé à Montreuil…

Le badbuzz calculé de Mikado #MikadoStick

Rudy Turinay - 20 janvier 2015

Je dois l’avouer, je me suis fait avoir. Je suis censé être un professionnel du web connecté H24, je connais la plupart des campagnes et les mécanismes du marketing viral. J’ai analysé des campagnes comme celle de Carambar qui avait également voulu maîtriser un bad buzz pour générer des conversations avant de profiter de l’exposition médiatique.