WooCommerce Object ( [version] => 3.5.1 [session] => WC_Session_Handler Object ( [_cookie:protected] => wp_woocommerce_session_b4ccd84941a7f010d78dc36aad8ae5d8 [_session_expiring:protected] => 1555996410 [_session_expiration:protected] => 1556000010 [_has_cookie:protected] => [_table:protected] => xv_woocommerce_sessions [_customer_id:protected] => 0f85a8a7536727e06eaa507245e5fbfa [_data:protected] => Array ( [cart] => a:0:{} [cart_totals] => a:15:{s:8:"subtotal";i:0;s:12:"subtotal_tax";i:0;s:14:"shipping_total";i:0;s:12:"shipping_tax";i:0;s:14:"shipping_taxes";a:0:{}s:14:"discount_total";i:0;s:12:"discount_tax";i:0;s:19:"cart_contents_total";i:0;s:17:"cart_contents_tax";i:0;s:19:"cart_contents_taxes";a:0:{}s:9:"fee_total";i:0;s:7:"fee_tax";i:0;s:9:"fee_taxes";a:0:{}s:5:"total";i:0;s:9:"total_tax";i:0;} [applied_coupons] => a:0:{} [coupon_discount_totals] => a:0:{} [coupon_discount_tax_totals] => a:0:{} [removed_cart_contents] => a:0:{} )[_dirty:protected] => 1 )[query] => WC_Query Object ( [query_vars] => Array ( [order-pay] => order-pay [order-received] => order-received [orders] => orders [view-order] => view-order [downloads] => downloads [edit-account] => edit-account [edit-address] => edit-address [payment-methods] => payment-methods [lost-password] => lost-password [customer-logout] => customer-logout [add-payment-method] => add-payment-method [delete-payment-method] => delete-payment-method [set-default-payment-method] => set-default-payment-method ))[product_factory] => WC_Product_Factory Object ( )[countries] => WC_Countries Object ( [locale] => Array ( )[address_formats] => Array ( ))[integrations] => WC_Integrations Object ( [integrations] => Array ( ))[cart] => WC_Cart Object ( [cart_contents] => Array ( )[removed_cart_contents] => Array ( )[applied_coupons] => Array ( )[tax_display_cart] => incl [shipping_methods:protected] => [default_totals:protected] => Array ( [subtotal] => 0 [subtotal_tax] => 0 [shipping_total] => 0 [shipping_tax] => 0 [shipping_taxes] => Array ( )[discount_total] => 0 [discount_tax] => 0 [cart_contents_total] => 0 [cart_contents_tax] => 0 [cart_contents_taxes] => Array ( )[fee_total] => 0 [fee_tax] => 0 [fee_taxes] => Array ( )[total] => 0 [total_tax] => 0 )[totals:protected] => Array ( [subtotal] => 0 [subtotal_tax] => 0 [shipping_total] => 0 [shipping_tax] => 0 [shipping_taxes] => Array ( )[discount_total] => 0 [discount_tax] => 0 [cart_contents_total] => 0 [cart_contents_tax] => 0 [cart_contents_taxes] => Array ( )[fee_total] => 0 [fee_tax] => 0 [fee_taxes] => Array ( )[total] => 0 [total_tax] => 0 )[session:protected] => WC_Cart_Session Object ( [cart:protected] => WC_Cart Object *RECURSION* )[fees_api:protected] => WC_Cart_Fees Object ( [fees:WC_Cart_Fees:private] => Array ( )[cart:WC_Cart_Fees:private] => WC_Cart Object *RECURSION* [default_fee_props:WC_Cart_Fees:private] => Array ( [id] => [name] => [tax_class] => [taxable] => [amount] => 0 [total] => 0 ))[cart_session_data] => Array ( [cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[fee_total] => 0 [fees] => Array ( ))[coupon_applied_count] => Array ( )[coupon_discount_totals] => Array ( )[coupon_discount_tax_totals] => Array ( ))[customer] => WC_Customer Object ( [data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [display_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[password:protected] => [is_vat_exempt:protected] => [calculated_shipping:protected] => [id:protected] => 0 [changes:protected] => Array ( [billing] => Array ( [country] => FR )[shipping] => Array ( [country] => FR ))[object_read:protected] => 1 [object_type:protected] => data [extra_data:protected] => Array ( )[default_data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [display_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[data_store:protected] => WC_Data_Store Object ( [instance:WC_Data_Store:private] => WC_Customer_Data_Store_Session Object ( [session_keys:protected] => Array ( [0] => id [1] => date_modified [2] => billing_postcode [3] => billing_city [4] => billing_address_1 [5] => billing_address [6] => billing_address_2 [7] => billing_state [8] => billing_country [9] => shipping_postcode [10] => shipping_city [11] => shipping_address_1 [12] => shipping_address [13] => shipping_address_2 [14] => shipping_state [15] => shipping_country [16] => is_vat_exempt [17] => calculated_shipping [18] => billing_first_name [19] => billing_last_name [20] => billing_company [21] => billing_phone [22] => billing_email [23] => shipping_first_name [24] => shipping_last_name [25] => shipping_company )[meta_type:protected] => post [object_id_field_for_meta:protected] => [internal_meta_keys:protected] => Array ( ))[stores:WC_Data_Store:private] => Array ( [coupon] => WC_Coupon_Data_Store_CPT [customer] => WC_Customer_Data_Store [customer-download] => WC_Customer_Download_Data_Store [customer-download-log] => WC_Customer_Download_Log_Data_Store [customer-session] => WC_Customer_Data_Store_Session [order] => WC_Order_Data_Store_CPT [order-refund] => WC_Order_Refund_Data_Store_CPT [order-item] => WC_Order_Item_Data_Store [order-item-coupon] => WC_Order_Item_Coupon_Data_Store [order-item-fee] => WC_Order_Item_Fee_Data_Store [order-item-product] => WC_Order_Item_Product_Data_Store [order-item-shipping] => WC_Order_Item_Shipping_Data_Store [order-item-tax] => WC_Order_Item_Tax_Data_Store [payment-token] => WC_Payment_Token_Data_Store [product] => WC_Product_Data_Store_CPT [product-grouped] => WC_Product_Grouped_Data_Store_CPT [product-variable] => WC_Product_Variable_Data_Store_CPT [product-variation] => WC_Product_Variation_Data_Store_CPT [shipping-zone] => WC_Shipping_Zone_Data_Store [webhook] => WC_Webhook_Data_Store )[current_class_name:WC_Data_Store:private] => WC_Customer_Data_Store_Session [object_type:WC_Data_Store:private] => customer-session )[cache_group:protected] => [meta_data:protected] => )[order_factory] => WC_Order_Factory Object ( )[structured_data] => WC_Structured_Data Object ( [_data:WC_Structured_Data:private] => Array ( ))[deprecated_hook_handlers] => Array ( [actions] => WC_Deprecated_Action_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_new_order_item] => Array ( [0] => woocommerce_order_add_shipping [1] => woocommerce_order_add_coupon [2] => woocommerce_order_add_tax [3] => woocommerce_order_add_fee [4] => woocommerce_add_shipping_order_item [5] => woocommerce_add_order_item_meta [6] => woocommerce_add_order_fee_meta )[woocommerce_update_order_item] => Array ( [0] => woocommerce_order_edit_product [1] => woocommerce_order_update_coupon [2] => woocommerce_order_update_shipping [3] => woocommerce_order_update_fee [4] => woocommerce_order_update_tax )[woocommerce_new_payment_token] => woocommerce_payment_token_created [woocommerce_new_product_variation] => woocommerce_create_product_variation [woocommerce_order_details_after_order_table_items] => woocommerce_order_items_table [woocommerce_settings_advanced_page_options] => Array ( [0] => woocommerce_settings_checkout_page_options [1] => woocommerce_settings_account_page_options )[woocommerce_settings_advanced_page_options_end] => Array ( [0] => woocommerce_settings_checkout_page_options_end [1] => woocommerce_settings_account_page_options_end )[woocommerce_settings_advanced_page_options_after] => Array ( [0] => woocommerce_settings_checkout_page_options_after [1] => woocommerce_settings_account_page_options_after ))[deprecated_version:protected] => Array ( [woocommerce_order_add_shipping] => 3.0.0 [woocommerce_order_add_coupon] => 3.0.0 [woocommerce_order_add_tax] => 3.0.0 [woocommerce_order_add_fee] => 3.0.0 [woocommerce_add_shipping_order_item] => 3.0.0 [woocommerce_add_order_item_meta] => 3.0.0 [woocommerce_add_order_fee_meta] => 3.0.0 [woocommerce_order_edit_product] => 3.0.0 [woocommerce_order_update_coupon] => 3.0.0 [woocommerce_order_update_shipping] => 3.0.0 [woocommerce_order_update_fee] => 3.0.0 [woocommerce_order_update_tax] => 3.0.0 [woocommerce_payment_token_created] => 3.0.0 [woocommerce_create_product_variation] => 3.0.0 [woocommerce_order_items_table] => 3.0.0 [woocommerce_settings_checkout_page_options] => 3.4.0 [woocommerce_settings_account_page_options] => 3.4.0 [woocommerce_settings_checkout_page_options_end] => 3.4.0 [woocommerce_settings_account_page_options_end] => 3.4.0 [woocommerce_settings_checkout_page_options_after] => 3.4.0 [woocommerce_settings_account_page_options_after] => 3.4.0 ))[filters] => WC_Deprecated_Filter_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_structured_data_order] => woocommerce_email_order_schema_markup [woocommerce_add_to_cart_fragments] => add_to_cart_fragments [woocommerce_add_to_cart_redirect] => add_to_cart_redirect [woocommerce_product_get_width] => woocommerce_product_width [woocommerce_product_get_height] => woocommerce_product_height [woocommerce_product_get_length] => woocommerce_product_length [woocommerce_product_get_weight] => woocommerce_product_weight [woocommerce_product_get_sku] => woocommerce_get_sku [woocommerce_product_get_price] => woocommerce_get_price [woocommerce_product_get_regular_price] => woocommerce_get_regular_price [woocommerce_product_get_sale_price] => woocommerce_get_sale_price [woocommerce_product_get_tax_class] => woocommerce_product_tax_class [woocommerce_product_get_stock_quantity] => woocommerce_get_stock_quantity [woocommerce_product_get_attributes] => woocommerce_get_product_attributes [woocommerce_product_get_gallery_image_ids] => woocommerce_product_gallery_attachment_ids [woocommerce_product_get_review_count] => woocommerce_product_review_count [woocommerce_product_get_downloads] => woocommerce_product_files [woocommerce_order_get_currency] => woocommerce_get_currency [woocommerce_order_get_discount_total] => woocommerce_order_amount_discount_total [woocommerce_order_get_discount_tax] => woocommerce_order_amount_discount_tax [woocommerce_order_get_shipping_total] => woocommerce_order_amount_shipping_total [woocommerce_order_get_shipping_tax] => woocommerce_order_amount_shipping_tax [woocommerce_order_get_cart_tax] => woocommerce_order_amount_cart_tax [woocommerce_order_get_total] => woocommerce_order_amount_total [woocommerce_order_get_total_tax] => woocommerce_order_amount_total_tax [woocommerce_order_get_total_discount] => woocommerce_order_amount_total_discount [woocommerce_order_get_subtotal] => woocommerce_order_amount_subtotal [woocommerce_order_get_tax_totals] => woocommerce_order_tax_totals [woocommerce_get_order_refund_get_amount] => woocommerce_refund_amount [woocommerce_get_order_refund_get_reason] => woocommerce_refund_reason [default_checkout_billing_country] => default_checkout_country [default_checkout_billing_state] => default_checkout_state [default_checkout_billing_postcode] => default_checkout_postcode [woocommerce_system_status_environment_rows] => woocommerce_debug_posting [woocommerce_credit_card_type_labels] => wocommerce_credit_card_type_labels [woocommerce_get_script_data] => Array ( [0] => woocommerce_params [1] => wc_geolocation_params [2] => wc_single_product_params [3] => wc_checkout_params [4] => wc_address_i18n_params [5] => wc_cart_params [6] => wc_cart_fragments_params [7] => wc_add_to_cart_params [8] => wc_add_to_cart_variation_params [9] => wc_country_select_params [10] => wc_password_strength_meter_params )[woocommerce_settings_tabs_advanced] => woocommerce_settings_tabs_api [woocommerce_settings_advanced] => woocommerce_settings_api )[deprecated_version:protected] => Array ( [woocommerce_email_order_schema_markup] => 3.0.0 [add_to_cart_fragments] => 3.0.0 [add_to_cart_redirect] => 3.0.0 [woocommerce_product_width] => 3.0.0 [woocommerce_product_height] => 3.0.0 [woocommerce_product_length] => 3.0.0 [woocommerce_product_weight] => 3.0.0 [woocommerce_get_sku] => 3.0.0 [woocommerce_get_price] => 3.0.0 [woocommerce_get_regular_price] => 3.0.0 [woocommerce_get_sale_price] => 3.0.0 [woocommerce_product_tax_class] => 3.0.0 [woocommerce_get_stock_quantity] => 3.0.0 [woocommerce_get_product_attributes] => 3.0.0 [woocommerce_product_gallery_attachment_ids] => 3.0.0 [woocommerce_product_review_count] => 3.0.0 [woocommerce_product_files] => 3.0.0 [woocommerce_get_currency] => 3.0.0 [woocommerce_order_amount_discount_total] => 3.0.0 [woocommerce_order_amount_discount_tax] => 3.0.0 [woocommerce_order_amount_shipping_total] => 3.0.0 [woocommerce_order_amount_shipping_tax] => 3.0.0 [woocommerce_order_amount_cart_tax] => 3.0.0 [woocommerce_order_amount_total] => 3.0.0 [woocommerce_order_amount_total_tax] => 3.0.0 [woocommerce_order_amount_total_discount] => 3.0.0 [woocommerce_order_amount_subtotal] => 3.0.0 [woocommerce_order_tax_totals] => 3.0.0 [woocommerce_refund_amount] => 3.0.0 [woocommerce_refund_reason] => 3.0.0 [default_checkout_country] => 3.0.0 [default_checkout_state] => 3.0.0 [default_checkout_postcode] => 3.0.0 [woocommerce_debug_posting] => 3.0.0 [wocommerce_credit_card_type_labels] => 3.0.0 [woocommerce_settings_tabs_api] => 3.4.0 [woocommerce_settings_api] => 3.4.0 )))[api] => WC_API Object ( [server] => [authentication] => ))

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Archives par mot-clé : Porter

Comprendre, repérer et exploiter ses avantages concurrentiels pour être meilleur !

Thomas Olivier - 2 février 2018

Si tout le monde reconnait l’importance et même la nécessité de l’avantage concurrentiel, le construire et l’identifier peut parfois s’avérer plus complexe qu’il n’y parait. De même, le lien existant entre l’avantage concurrentiel et la proposition de valeur n’est pas toujours très clair. Dans ce modeste article, je reviendrai sur quelques éléments importants qu’il convient de connaitre pour mieux comprendre, repérer et exploiter cette notion majeure du monde de l’entreprise…