WooCommerce Object ( [version] => 3.0.8 [session] => WC_Session_Handler Object ( [_cookie:WC_Session_Handler:private] => wp_woocommerce_session_b4ccd84941a7f010d78dc36aad8ae5d8 [_session_expiring:WC_Session_Handler:private] => 1538093510 [_session_expiration:WC_Session_Handler:private] => 1538097110 [_has_cookie:WC_Session_Handler:private] => [_table:WC_Session_Handler:private] => xv_woocommerce_sessions [_customer_id:protected] => e5082449e680a9e2a2c2d274abd775c6 [_data:protected] => Array ( )[_dirty:protected] => )[query] => WC_Query Object ( [query_vars] => Array ( [order-pay] => order-pay [order-received] => order-received [orders] => orders [view-order] => view-order [downloads] => downloads [edit-account] => edit-account [edit-address] => edit-address [payment-methods] => payment-methods [lost-password] => lost-password [customer-logout] => customer-logout [add-payment-method] => add-payment-method [delete-payment-method] => delete-payment-method [set-default-payment-method] => set-default-payment-method ))[product_factory] => WC_Product_Factory Object ( )[countries] => WC_Countries Object ( [locale] => [address_formats] => )[integrations] => WC_Integrations Object ( [integrations] => Array ( [wc_conv_tracking] => WeDevs_WC_Tracking_Integration Object ( [enabled] => no [method_title] => Conversion Tracking Pixel [method_description] => Various conversion tracking pixel integration like Facebook Ad, Google AdWords, etc. Insert your scripts codes here: [plugin_id] => woocommerce_ [id] => wc_conv_tracking [errors] => Array ( )[settings] => Array ( [position] => footer [cart] => [checkout] =>

[reg] => )[form_fields] => Array ( [position] => Array ( [title] => Tags Position [description] => Select which position in your page you want to insert the tag [desc_tip] => 1 [id] => position [type] => select [options] => Array ( [head] => Inside head tag [footer] => Inside body tag ))[cart] => Array ( [title] => Tags for View Cart [description] => Adds script on the cart page [desc_tip] => 1 [id] => cart [type] => textarea )[checkout] => Array ( [title] => Tags for Successful Order [desc_tip] => Adds script on the purchase success page [description] => You can use dynamic values: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method} [id] => checkout [type] => textarea )[reg] => Array ( [title] => Tags for User Registration [description] => Adds script on the successful registraion page [desc_tip] => 1 [id] => registration [type] => textarea ))[data:protected] => Array ( ))))[cart] => WC_Cart Object ( [cart_contents] => Array ( )[removed_cart_contents] => Array ( )[applied_coupons] => Array ( )[coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[coupon_applied_count] => Array ( )[coupons] => Array ( )[cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [fee_total] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [cart_session_data] => Array ( [cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[fee_total] => 0 [fees] => Array ( ))[fees] => Array ( ))[customer] => WC_Customer Object ( [data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[password:protected] => [is_vat_exempt:protected] => [calculated_shipping:protected] => [id:protected] => 0 [changes:protected] => Array ( [billing] => Array ( [country] => FR )[shipping] => Array ( [country] => FR ))[object_read:protected] => 1 [object_type:protected] => data [extra_data:protected] => Array ( )[default_data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[data_store:protected] => WC_Data_Store Object ( [instance:WC_Data_Store:private] => WC_Customer_Data_Store_Session Object ( [session_keys:protected] => Array ( [0] => id [1] => billing_postcode [2] => billing_city [3] => billing_address_1 [4] => billing_address [5] => billing_address_2 [6] => billing_state [7] => billing_country [8] => shipping_postcode [9] => shipping_city [10] => shipping_address_1 [11] => shipping_address [12] => shipping_address_2 [13] => shipping_state [14] => shipping_country [15] => is_vat_exempt [16] => calculated_shipping [17] => billing_first_name [18] => billing_last_name [19] => billing_company [20] => billing_phone [21] => billing_email [22] => shipping_first_name [23] => shipping_last_name [24] => shipping_company )[meta_type:protected] => post [object_id_field_for_meta:protected] => [internal_meta_keys:protected] => Array ( ))[stores:WC_Data_Store:private] => Array ( [coupon] => WC_Coupon_Data_Store_CPT [customer] => WC_Customer_Data_Store [customer-download] => WC_Customer_Download_Data_Store [customer-session] => WC_Customer_Data_Store_Session [order] => WC_Order_Data_Store_CPT [order-refund] => WC_Order_Refund_Data_Store_CPT [order-item] => WC_Order_Item_Data_Store [order-item-coupon] => WC_Order_Item_Coupon_Data_Store [order-item-fee] => WC_Order_Item_Fee_Data_Store [order-item-product] => WC_Order_Item_Product_Data_Store [order-item-shipping] => WC_Order_Item_Shipping_Data_Store [order-item-tax] => WC_Order_Item_Tax_Data_Store [payment-token] => WC_Payment_Token_Data_Store [product] => WC_Product_Data_Store_CPT [product-grouped] => WC_Product_Grouped_Data_Store_CPT [product-variable] => WC_Product_Variable_Data_Store_CPT [product-variation] => WC_Product_Variation_Data_Store_CPT [shipping-zone] => WC_Shipping_Zone_Data_Store )[current_class_name:WC_Data_Store:private] => WC_Customer_Data_Store_Session [object_type:WC_Data_Store:private] => customer-session )[cache_group:protected] => [meta_data:protected] => )[order_factory] => WC_Order_Factory Object ( )[structured_data] => WC_Structured_Data Object ( [_data:WC_Structured_Data:private] => Array ( ))[deprecated_hook_handlers] => Array ( [actions] => WC_Deprecated_Action_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_new_order_item] => Array ( [0] => woocommerce_order_add_shipping [1] => woocommerce_order_add_coupon [2] => woocommerce_order_add_tax [3] => woocommerce_order_add_fee [4] => woocommerce_add_shipping_order_item [5] => woocommerce_add_order_item_meta [6] => woocommerce_add_order_fee_meta )[woocommerce_update_order_item] => Array ( [0] => woocommerce_order_edit_product [1] => woocommerce_order_update_coupon [2] => woocommerce_order_update_shipping [3] => woocommerce_order_update_fee [4] => woocommerce_order_update_tax )[woocommerce_new_payment_token] => woocommerce_payment_token_created [woocommerce_new_product_variation] => woocommerce_create_product_variation ))[filters] => WC_Deprecated_Filter_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_structured_data_order] => woocommerce_email_order_schema_markup [woocommerce_add_to_cart_fragments] => add_to_cart_fragments [woocommerce_add_to_cart_redirect] => add_to_cart_redirect [woocommerce_product_get_width] => woocommerce_product_width [woocommerce_product_get_height] => woocommerce_product_height [woocommerce_product_get_length] => woocommerce_product_length [woocommerce_product_get_weight] => woocommerce_product_weight [woocommerce_product_get_sku] => woocommerce_get_sku [woocommerce_product_get_price] => woocommerce_get_price [woocommerce_product_get_regular_price] => woocommerce_get_regular_price [woocommerce_product_get_sale_price] => woocommerce_get_sale_price [woocommerce_product_get_tax_class] => woocommerce_product_tax_class [woocommerce_product_get_stock_quantity] => woocommerce_get_stock_quantity [woocommerce_product_get_attributes] => woocommerce_get_product_attributes [woocommerce_product_get_gallery_image_ids] => woocommerce_product_gallery_attachment_ids [woocommerce_product_get_review_count] => woocommerce_product_review_count [woocommerce_product_get_downloads] => woocommerce_product_files [woocommerce_order_get_currency] => woocommerce_get_currency [woocommerce_order_get_discount_total] => woocommerce_order_amount_discount_total [woocommerce_order_get_discount_tax] => woocommerce_order_amount_discount_tax [woocommerce_order_get_shipping_total] => woocommerce_order_amount_shipping_total [woocommerce_order_get_shipping_tax] => woocommerce_order_amount_shipping_tax [woocommerce_order_get_cart_tax] => woocommerce_order_amount_cart_tax [woocommerce_order_get_total] => woocommerce_order_amount_total [woocommerce_order_get_total_tax] => woocommerce_order_amount_total_tax [woocommerce_order_get_total_discount] => woocommerce_order_amount_total_discount [woocommerce_order_get_subtotal] => woocommerce_order_amount_subtotal [woocommerce_order_get_tax_totals] => woocommerce_order_tax_totals [woocommerce_get_order_refund_get_amount] => woocommerce_refund_amount [woocommerce_get_order_refund_get_reason] => woocommerce_refund_reason [default_checkout_billing_country] => default_checkout_country [default_checkout_billing_state] => default_checkout_state [default_checkout_billing_postcode] => default_checkout_postcode [woocommerce_system_status_environment_rows] => woocommerce_debug_posting )))[api] => WC_API Object ( [server] => [authentication] => ))

Vidéo - [VIDÉO] Copiez cette technique de storytelling - 4 avril 2017

[VIDÉO] Copiez cette technique de storytelling

Stanislas Leloup Fondateur de Marketing Mania

La forme des histoires est un concept inventé par le romancier américain Kurt Vonnegut. L’idée est que vous pouvez représenter n’importe quelle histoire sur un graphique, et comprendre en un coup d’œil ses enjeux émotionnels…

Les schémas narratifs sont universels : ils se retrouvent dans les mythes de toutes les cultures, dans les romans du 18e siècle, dans les jeux vidéos, dans les films hollywoodiens…

Votre histoire d'amour avec le SEO commence ici

À ce stade, on a de bonnes raisons de penser que ces schémas narratifs sont littéralement ancrés dans notre ADN.

Bref – si vous voulez que votre prospect écoute votre message, vous avez intérêt à comprendre ces schémas, et à les appliquer à votre propre histoire.

Quelle est l’histoire que vous racontez dans votre business?

Je vous invite à vous poser cette question. Il ne s’agit pas nécessairement de votre histoire, cela peut-être celle de votre client, de votre domaine d’activité… ou même l’histoire de l’humanité toute entière. Dans tous les cas, demandez-vous quelle est la structure fondamentale de votre histoire :

Quelle est la situation de départ ?
Quelle est la crise qui change tout ?
Quelle est la solution ?
En quoi le héros est-il changé par son aventure ?

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