▷ Flashback : publicité Volkswagen mini Dark Vador 2011 | Webmarketing & co'm

WooCommerce Object ( [version] => 3.0.8 [session] => WC_Session_Handler Object ( [_cookie:WC_Session_Handler:private] => wp_woocommerce_session_b4ccd84941a7f010d78dc36aad8ae5d8 [_session_expiring:WC_Session_Handler:private] => 1534498782 [_session_expiration:WC_Session_Handler:private] => 1534502382 [_has_cookie:WC_Session_Handler:private] => [_table:WC_Session_Handler:private] => xv_woocommerce_sessions [_customer_id:protected] => a3b7dd972c8dd8c8141163dab9abdef4 [_data:protected] => Array ( )[_dirty:protected] => )[query] => WC_Query Object ( [query_vars] => Array ( [order-pay] => order-pay [order-received] => order-received [orders] => orders [view-order] => view-order [downloads] => downloads [edit-account] => edit-account [edit-address] => edit-address [payment-methods] => payment-methods [lost-password] => lost-password [customer-logout] => customer-logout [add-payment-method] => add-payment-method [delete-payment-method] => delete-payment-method [set-default-payment-method] => set-default-payment-method ))[product_factory] => WC_Product_Factory Object ( )[countries] => WC_Countries Object ( [locale] => [address_formats] => )[integrations] => WC_Integrations Object ( [integrations] => Array ( [wc_conv_tracking] => WeDevs_WC_Tracking_Integration Object ( [enabled] => no [method_title] => Conversion Tracking Pixel [method_description] => Various conversion tracking pixel integration like Facebook Ad, Google AdWords, etc. Insert your scripts codes here: [plugin_id] => woocommerce_ [id] => wc_conv_tracking [errors] => Array ( )[settings] => Array ( [position] => footer [cart] => [checkout] =>

[reg] => )[form_fields] => Array ( [position] => Array ( [title] => Tags Position [description] => Select which position in your page you want to insert the tag [desc_tip] => 1 [id] => position [type] => select [options] => Array ( [head] => Inside head tag [footer] => Inside body tag ))[cart] => Array ( [title] => Tags for View Cart [description] => Adds script on the cart page [desc_tip] => 1 [id] => cart [type] => textarea )[checkout] => Array ( [title] => Tags for Successful Order [desc_tip] => Adds script on the purchase success page [description] => You can use dynamic values: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method} [id] => checkout [type] => textarea )[reg] => Array ( [title] => Tags for User Registration [description] => Adds script on the successful registraion page [desc_tip] => 1 [id] => registration [type] => textarea ))[data:protected] => Array ( ))))[cart] => WC_Cart Object ( [cart_contents] => Array ( )[removed_cart_contents] => Array ( )[applied_coupons] => Array ( )[coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[coupon_applied_count] => Array ( )[coupons] => Array ( )[cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [fee_total] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [cart_session_data] => Array ( [cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[fee_total] => 0 [fees] => Array ( ))[fees] => Array ( ))[customer] => WC_Customer Object ( [data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[password:protected] => [is_vat_exempt:protected] => [calculated_shipping:protected] => [id:protected] => 0 [changes:protected] => Array ( [billing] => Array ( [country] => FR )[shipping] => Array ( [country] => FR ))[object_read:protected] => 1 [object_type:protected] => data [extra_data:protected] => Array ( )[default_data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[data_store:protected] => WC_Data_Store Object ( [instance:WC_Data_Store:private] => WC_Customer_Data_Store_Session Object ( [session_keys:protected] => Array ( [0] => id [1] => billing_postcode [2] => billing_city [3] => billing_address_1 [4] => billing_address [5] => billing_address_2 [6] => billing_state [7] => billing_country [8] => shipping_postcode [9] => shipping_city [10] => shipping_address_1 [11] => shipping_address [12] => shipping_address_2 [13] => shipping_state [14] => shipping_country [15] => is_vat_exempt [16] => calculated_shipping [17] => billing_first_name [18] => billing_last_name [19] => billing_company [20] => billing_phone [21] => billing_email [22] => shipping_first_name [23] => shipping_last_name [24] => shipping_company )[meta_type:protected] => post [object_id_field_for_meta:protected] => [internal_meta_keys:protected] => Array ( ))[stores:WC_Data_Store:private] => Array ( [coupon] => WC_Coupon_Data_Store_CPT [customer] => WC_Customer_Data_Store [customer-download] => WC_Customer_Download_Data_Store [customer-session] => WC_Customer_Data_Store_Session [order] => WC_Order_Data_Store_CPT [order-refund] => WC_Order_Refund_Data_Store_CPT [order-item] => WC_Order_Item_Data_Store [order-item-coupon] => WC_Order_Item_Coupon_Data_Store [order-item-fee] => WC_Order_Item_Fee_Data_Store [order-item-product] => WC_Order_Item_Product_Data_Store [order-item-shipping] => WC_Order_Item_Shipping_Data_Store [order-item-tax] => WC_Order_Item_Tax_Data_Store [payment-token] => WC_Payment_Token_Data_Store [product] => WC_Product_Data_Store_CPT [product-grouped] => WC_Product_Grouped_Data_Store_CPT [product-variable] => WC_Product_Variable_Data_Store_CPT [product-variation] => WC_Product_Variation_Data_Store_CPT [shipping-zone] => WC_Shipping_Zone_Data_Store )[current_class_name:WC_Data_Store:private] => WC_Customer_Data_Store_Session [object_type:WC_Data_Store:private] => customer-session )[cache_group:protected] => [meta_data:protected] => )[order_factory] => WC_Order_Factory Object ( )[structured_data] => WC_Structured_Data Object ( [_data:WC_Structured_Data:private] => Array ( ))[deprecated_hook_handlers] => Array ( [actions] => WC_Deprecated_Action_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_new_order_item] => Array ( [0] => woocommerce_order_add_shipping [1] => woocommerce_order_add_coupon [2] => woocommerce_order_add_tax [3] => woocommerce_order_add_fee [4] => woocommerce_add_shipping_order_item [5] => woocommerce_add_order_item_meta [6] => woocommerce_add_order_fee_meta )[woocommerce_update_order_item] => Array ( [0] => woocommerce_order_edit_product [1] => woocommerce_order_update_coupon [2] => woocommerce_order_update_shipping [3] => woocommerce_order_update_fee [4] => woocommerce_order_update_tax )[woocommerce_new_payment_token] => woocommerce_payment_token_created [woocommerce_new_product_variation] => woocommerce_create_product_variation ))[filters] => WC_Deprecated_Filter_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_structured_data_order] => woocommerce_email_order_schema_markup [woocommerce_add_to_cart_fragments] => add_to_cart_fragments [woocommerce_add_to_cart_redirect] => add_to_cart_redirect [woocommerce_product_get_width] => woocommerce_product_width [woocommerce_product_get_height] => woocommerce_product_height [woocommerce_product_get_length] => woocommerce_product_length [woocommerce_product_get_weight] => woocommerce_product_weight [woocommerce_product_get_sku] => woocommerce_get_sku [woocommerce_product_get_price] => woocommerce_get_price [woocommerce_product_get_regular_price] => woocommerce_get_regular_price [woocommerce_product_get_sale_price] => woocommerce_get_sale_price [woocommerce_product_get_tax_class] => woocommerce_product_tax_class [woocommerce_product_get_stock_quantity] => woocommerce_get_stock_quantity [woocommerce_product_get_attributes] => woocommerce_get_product_attributes [woocommerce_product_get_gallery_image_ids] => woocommerce_product_gallery_attachment_ids [woocommerce_product_get_review_count] => woocommerce_product_review_count [woocommerce_product_get_downloads] => woocommerce_product_files [woocommerce_order_get_currency] => woocommerce_get_currency [woocommerce_order_get_discount_total] => woocommerce_order_amount_discount_total [woocommerce_order_get_discount_tax] => woocommerce_order_amount_discount_tax [woocommerce_order_get_shipping_total] => woocommerce_order_amount_shipping_total [woocommerce_order_get_shipping_tax] => woocommerce_order_amount_shipping_tax [woocommerce_order_get_cart_tax] => woocommerce_order_amount_cart_tax [woocommerce_order_get_total] => woocommerce_order_amount_total [woocommerce_order_get_total_tax] => woocommerce_order_amount_total_tax [woocommerce_order_get_total_discount] => woocommerce_order_amount_total_discount [woocommerce_order_get_subtotal] => woocommerce_order_amount_subtotal [woocommerce_order_get_tax_totals] => woocommerce_order_tax_totals [woocommerce_get_order_refund_get_amount] => woocommerce_refund_amount [woocommerce_get_order_refund_get_reason] => woocommerce_refund_reason [default_checkout_billing_country] => default_checkout_country [default_checkout_billing_state] => default_checkout_state [default_checkout_billing_postcode] => default_checkout_postcode [woocommerce_system_status_environment_rows] => woocommerce_debug_posting )))[api] => WC_API Object ( [server] => [authentication] => ))

E-Publicité - Flashback : publicité Volkswagen mini Dark Vador 2011 - 21 février 2017

Flashback : publicité Volkswagen mini Dark Vador 2011

Sylvain Lembert Fondateur Webmarketing & co'm

C’était à l’occasion du Superbowl 2011, Volkswagen mettait subtilement en avant sa nouvelle Passat. Dans cette publicité, le produit s’efface au profit de l’histoire racontée. Celle d’un petit garçon déguisé en Dark Vador tentant d’utiliser la force ! Flashback…

Réalisée par l’agence Deutsch, cette publicité a marqué les esprits. Elle a également reçu un Lion d’Or l’année de sa sortie. 6 ans après, elle reste toujours aussi sympa 🙂

Formation Growth Hacking

Flashback : publicité Volkswagen mini Dark Vador 2011 Click to Tweet

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