WooCommerce Object ( [version] => 3.0.8 [session] => WC_Session_Handler Object ( [_cookie:WC_Session_Handler:private] => wp_woocommerce_session_b4ccd84941a7f010d78dc36aad8ae5d8 [_session_expiring:WC_Session_Handler:private] => 1524625327 [_session_expiration:WC_Session_Handler:private] => 1524628927 [_has_cookie:WC_Session_Handler:private] => [_table:WC_Session_Handler:private] => xv_woocommerce_sessions [_customer_id:protected] => 0c10464c6fe8f286b8a5564fa99a4946 [_data:protected] => Array ( )[_dirty:protected] => )[query] => WC_Query Object ( [query_vars] => Array ( [order-pay] => order-pay [order-received] => order-received [orders] => orders [view-order] => view-order [downloads] => downloads [edit-account] => edit-account [edit-address] => edit-address [payment-methods] => payment-methods [lost-password] => lost-password [customer-logout] => customer-logout [add-payment-method] => add-payment-method [delete-payment-method] => delete-payment-method [set-default-payment-method] => set-default-payment-method ))[product_factory] => WC_Product_Factory Object ( )[countries] => WC_Countries Object ( [locale] => [address_formats] => )[integrations] => WC_Integrations Object ( [integrations] => Array ( [wc_conv_tracking] => WeDevs_WC_Tracking_Integration Object ( [enabled] => no [method_title] => Conversion Tracking Pixel [method_description] => Various conversion tracking pixel integration like Facebook Ad, Google AdWords, etc. Insert your scripts codes here: [plugin_id] => woocommerce_ [id] => wc_conv_tracking [errors] => Array ( )[settings] => Array ( [position] => footer [cart] => [checkout] =>

[reg] => )[form_fields] => Array ( [position] => Array ( [title] => Tags Position [description] => Select which position in your page you want to insert the tag [desc_tip] => 1 [id] => position [type] => select [options] => Array ( [head] => Inside head tag [footer] => Inside body tag ))[cart] => Array ( [title] => Tags for View Cart [description] => Adds script on the cart page [desc_tip] => 1 [id] => cart [type] => textarea )[checkout] => Array ( [title] => Tags for Successful Order [desc_tip] => Adds script on the purchase success page [description] => You can use dynamic values: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method} [id] => checkout [type] => textarea )[reg] => Array ( [title] => Tags for User Registration [description] => Adds script on the successful registraion page [desc_tip] => 1 [id] => registration [type] => textarea ))[data:protected] => Array ( ))))[cart] => WC_Cart Object ( [cart_contents] => Array ( )[removed_cart_contents] => Array ( )[applied_coupons] => Array ( )[coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[coupon_applied_count] => Array ( )[coupons] => Array ( )[cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [fee_total] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [cart_session_data] => Array ( [cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[fee_total] => 0 [fees] => Array ( ))[fees] => Array ( ))[customer] => WC_Customer Object ( [data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[password:protected] => [is_vat_exempt:protected] => [calculated_shipping:protected] => [id:protected] => 0 [changes:protected] => Array ( [billing] => Array ( [country] => FR )[shipping] => Array ( [country] => FR ))[object_read:protected] => 1 [object_type:protected] => data [extra_data:protected] => Array ( )[default_data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[data_store:protected] => WC_Data_Store Object ( [instance:WC_Data_Store:private] => WC_Customer_Data_Store_Session Object ( [session_keys:protected] => Array ( [0] => id [1] => billing_postcode [2] => billing_city [3] => billing_address_1 [4] => billing_address [5] => billing_address_2 [6] => billing_state [7] => billing_country [8] => shipping_postcode [9] => shipping_city [10] => shipping_address_1 [11] => shipping_address [12] => shipping_address_2 [13] => shipping_state [14] => shipping_country [15] => is_vat_exempt [16] => calculated_shipping [17] => billing_first_name [18] => billing_last_name [19] => billing_company [20] => billing_phone [21] => billing_email [22] => shipping_first_name [23] => shipping_last_name [24] => shipping_company )[meta_type:protected] => post [object_id_field_for_meta:protected] => [internal_meta_keys:protected] => Array ( ))[stores:WC_Data_Store:private] => Array ( [coupon] => WC_Coupon_Data_Store_CPT [customer] => WC_Customer_Data_Store [customer-download] => WC_Customer_Download_Data_Store [customer-session] => WC_Customer_Data_Store_Session [order] => WC_Order_Data_Store_CPT [order-refund] => WC_Order_Refund_Data_Store_CPT [order-item] => WC_Order_Item_Data_Store [order-item-coupon] => WC_Order_Item_Coupon_Data_Store [order-item-fee] => WC_Order_Item_Fee_Data_Store [order-item-product] => WC_Order_Item_Product_Data_Store [order-item-shipping] => WC_Order_Item_Shipping_Data_Store [order-item-tax] => WC_Order_Item_Tax_Data_Store [payment-token] => WC_Payment_Token_Data_Store [product] => WC_Product_Data_Store_CPT [product-grouped] => WC_Product_Grouped_Data_Store_CPT [product-variable] => WC_Product_Variable_Data_Store_CPT [product-variation] => WC_Product_Variation_Data_Store_CPT [shipping-zone] => WC_Shipping_Zone_Data_Store )[current_class_name:WC_Data_Store:private] => WC_Customer_Data_Store_Session [object_type:WC_Data_Store:private] => customer-session )[cache_group:protected] => [meta_data:protected] => )[order_factory] => WC_Order_Factory Object ( )[structured_data] => WC_Structured_Data Object ( [_data:WC_Structured_Data:private] => Array ( ))[deprecated_hook_handlers] => Array ( [actions] => WC_Deprecated_Action_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_new_order_item] => Array ( [0] => woocommerce_order_add_shipping [1] => woocommerce_order_add_coupon [2] => woocommerce_order_add_tax [3] => woocommerce_order_add_fee [4] => woocommerce_add_shipping_order_item [5] => woocommerce_add_order_item_meta [6] => woocommerce_add_order_fee_meta )[woocommerce_update_order_item] => Array ( [0] => woocommerce_order_edit_product [1] => woocommerce_order_update_coupon [2] => woocommerce_order_update_shipping [3] => woocommerce_order_update_fee [4] => woocommerce_order_update_tax )[woocommerce_new_payment_token] => woocommerce_payment_token_created [woocommerce_new_product_variation] => woocommerce_create_product_variation ))[filters] => WC_Deprecated_Filter_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_structured_data_order] => woocommerce_email_order_schema_markup [woocommerce_add_to_cart_fragments] => add_to_cart_fragments [woocommerce_add_to_cart_redirect] => add_to_cart_redirect [woocommerce_product_get_width] => woocommerce_product_width [woocommerce_product_get_height] => woocommerce_product_height [woocommerce_product_get_length] => woocommerce_product_length [woocommerce_product_get_weight] => woocommerce_product_weight [woocommerce_product_get_sku] => woocommerce_get_sku [woocommerce_product_get_price] => woocommerce_get_price [woocommerce_product_get_regular_price] => woocommerce_get_regular_price [woocommerce_product_get_sale_price] => woocommerce_get_sale_price [woocommerce_product_get_tax_class] => woocommerce_product_tax_class [woocommerce_product_get_stock_quantity] => woocommerce_get_stock_quantity [woocommerce_product_get_attributes] => woocommerce_get_product_attributes [woocommerce_product_get_gallery_image_ids] => woocommerce_product_gallery_attachment_ids [woocommerce_product_get_review_count] => woocommerce_product_review_count [woocommerce_product_get_downloads] => woocommerce_product_files [woocommerce_order_get_currency] => woocommerce_get_currency [woocommerce_order_get_discount_total] => woocommerce_order_amount_discount_total [woocommerce_order_get_discount_tax] => woocommerce_order_amount_discount_tax [woocommerce_order_get_shipping_total] => woocommerce_order_amount_shipping_total [woocommerce_order_get_shipping_tax] => woocommerce_order_amount_shipping_tax [woocommerce_order_get_cart_tax] => woocommerce_order_amount_cart_tax [woocommerce_order_get_total] => woocommerce_order_amount_total [woocommerce_order_get_total_tax] => woocommerce_order_amount_total_tax [woocommerce_order_get_total_discount] => woocommerce_order_amount_total_discount [woocommerce_order_get_subtotal] => woocommerce_order_amount_subtotal [woocommerce_order_get_tax_totals] => woocommerce_order_tax_totals [woocommerce_get_order_refund_get_amount] => woocommerce_refund_amount [woocommerce_get_order_refund_get_reason] => woocommerce_refund_reason [default_checkout_billing_country] => default_checkout_country [default_checkout_billing_state] => default_checkout_state [default_checkout_billing_postcode] => default_checkout_postcode [woocommerce_system_status_environment_rows] => woocommerce_debug_posting )))[api] => WC_API Object ( [server] => [authentication] => ))

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E-commerce - [VIDÉO] Comment lever 43 millions sur Kickstarter ? - 6 décembre 2016

[VIDÉO] Comment lever 43 millions sur Kickstarter ?

Stanislas Leloup Fondateur de Marketing Mania

En 3 campagnes sur le site de financement participatif Kickstarter, Pebble a réussi à totaliser 43 millions de dollars en proposant des montres connectées dès 2012, 3 ans avant que le géant Apple entre sur le marché. Battre 3 fois d’affilée le record de la plateforme constitue un véritable tour de force marketing quand on sait que le pourcentage de réussite moyen est inférieur à 36 %. Dans cette vidéo, j’analyse les 5 clefs marketing de l’incroyable succès de Pebble pour que vous puissiez les adapter dans votre business…

Comment dominer une niche en maitrisant votre storytelling

En 2012 lors de la première campagne de Pebble, seuls les fanatiques de l’innovation voyaient l’utilité d’adopter les montres connectées. L’entreprise a réussi à créer une véritable communauté autour de son produit en vendant à ce public ciblé une chance de faire partie du futur, d’être en avance sur le reste du monde.

Club&Com

Au fil des nouvelles versions, Pebble visualise de mieux en mieux les bénéfices de ses montres (comme de commander un Uber), surmontant ainsi la principale difficulté de convaincre de l’utilité lorsqu’on introduit une nouvelle catégorie de produit.

Liens mentionnés dans la vidéo :

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2 commentaires pour l'article “[VIDÉO] Comment lever 43 millions sur Kickstarter ?”

DESOUHANT dit :
8 décembre 2016 à 10:34
Tout ça pour au final… faire faillite ? (cf. news d’aujourd’hui : Pebble cesse toute activité 🙂
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1. Stanislas Leloup dit :
  8 décembre 2016 à 11:35
  Il n’ont pas faillite, ils ont vendu. Il y a une grosse différence.
  En l’occurrence, les fondateurs et investisseurs ont empoché 40 millions… pas trop mal selon moi 🙂

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