5 idées pour utiliser la Preuve Sociale pour vendre plus [VIDEO]

WooCommerce Object ( [version] => 3.0.8 [session] => WC_Session_Handler Object ( [_cookie:WC_Session_Handler:private] => wp_woocommerce_session_b4ccd84941a7f010d78dc36aad8ae5d8 [_session_expiring:WC_Session_Handler:private] => 1534948703 [_session_expiration:WC_Session_Handler:private] => 1534952303 [_has_cookie:WC_Session_Handler:private] => [_table:WC_Session_Handler:private] => xv_woocommerce_sessions [_customer_id:protected] => 38ad4a64aa791507345aabba71b0f2cd [_data:protected] => Array ( )[_dirty:protected] => )[query] => WC_Query Object ( [query_vars] => Array ( [order-pay] => order-pay [order-received] => order-received [orders] => orders [view-order] => view-order [downloads] => downloads [edit-account] => edit-account [edit-address] => edit-address [payment-methods] => payment-methods [lost-password] => lost-password [customer-logout] => customer-logout [add-payment-method] => add-payment-method [delete-payment-method] => delete-payment-method [set-default-payment-method] => set-default-payment-method ))[product_factory] => WC_Product_Factory Object ( )[countries] => WC_Countries Object ( [locale] => [address_formats] => )[integrations] => WC_Integrations Object ( [integrations] => Array ( [wc_conv_tracking] => WeDevs_WC_Tracking_Integration Object ( [enabled] => no [method_title] => Conversion Tracking Pixel [method_description] => Various conversion tracking pixel integration like Facebook Ad, Google AdWords, etc. Insert your scripts codes here: [plugin_id] => woocommerce_ [id] => wc_conv_tracking [errors] => Array ( )[settings] => Array ( [position] => footer [cart] => [checkout] =>

[reg] => )[form_fields] => Array ( [position] => Array ( [title] => Tags Position [description] => Select which position in your page you want to insert the tag [desc_tip] => 1 [id] => position [type] => select [options] => Array ( [head] => Inside head tag [footer] => Inside body tag ))[cart] => Array ( [title] => Tags for View Cart [description] => Adds script on the cart page [desc_tip] => 1 [id] => cart [type] => textarea )[checkout] => Array ( [title] => Tags for Successful Order [desc_tip] => Adds script on the purchase success page [description] => You can use dynamic values: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method} [id] => checkout [type] => textarea )[reg] => Array ( [title] => Tags for User Registration [description] => Adds script on the successful registraion page [desc_tip] => 1 [id] => registration [type] => textarea ))[data:protected] => Array ( ))))[cart] => WC_Cart Object ( [cart_contents] => Array ( )[removed_cart_contents] => Array ( )[applied_coupons] => Array ( )[coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[coupon_applied_count] => Array ( )[coupons] => Array ( )[cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [fee_total] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [cart_session_data] => Array ( [cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[fee_total] => 0 [fees] => Array ( ))[fees] => Array ( ))[customer] => WC_Customer Object ( [data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[password:protected] => [is_vat_exempt:protected] => [calculated_shipping:protected] => [id:protected] => 0 [changes:protected] => Array ( [billing] => Array ( [country] => FR )[shipping] => Array ( [country] => FR ))[object_read:protected] => 1 [object_type:protected] => data [extra_data:protected] => Array ( )[default_data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[data_store:protected] => WC_Data_Store Object ( [instance:WC_Data_Store:private] => WC_Customer_Data_Store_Session Object ( [session_keys:protected] => Array ( [0] => id [1] => billing_postcode [2] => billing_city [3] => billing_address_1 [4] => billing_address [5] => billing_address_2 [6] => billing_state [7] => billing_country [8] => shipping_postcode [9] => shipping_city [10] => shipping_address_1 [11] => shipping_address [12] => shipping_address_2 [13] => shipping_state [14] => shipping_country [15] => is_vat_exempt [16] => calculated_shipping [17] => billing_first_name [18] => billing_last_name [19] => billing_company [20] => billing_phone [21] => billing_email [22] => shipping_first_name [23] => shipping_last_name [24] => shipping_company )[meta_type:protected] => post [object_id_field_for_meta:protected] => [internal_meta_keys:protected] => Array ( ))[stores:WC_Data_Store:private] => Array ( [coupon] => WC_Coupon_Data_Store_CPT [customer] => WC_Customer_Data_Store [customer-download] => WC_Customer_Download_Data_Store [customer-session] => WC_Customer_Data_Store_Session [order] => WC_Order_Data_Store_CPT [order-refund] => WC_Order_Refund_Data_Store_CPT [order-item] => WC_Order_Item_Data_Store [order-item-coupon] => WC_Order_Item_Coupon_Data_Store [order-item-fee] => WC_Order_Item_Fee_Data_Store [order-item-product] => WC_Order_Item_Product_Data_Store [order-item-shipping] => WC_Order_Item_Shipping_Data_Store [order-item-tax] => WC_Order_Item_Tax_Data_Store [payment-token] => WC_Payment_Token_Data_Store [product] => WC_Product_Data_Store_CPT [product-grouped] => WC_Product_Grouped_Data_Store_CPT [product-variable] => WC_Product_Variable_Data_Store_CPT [product-variation] => WC_Product_Variation_Data_Store_CPT [shipping-zone] => WC_Shipping_Zone_Data_Store )[current_class_name:WC_Data_Store:private] => WC_Customer_Data_Store_Session [object_type:WC_Data_Store:private] => customer-session )[cache_group:protected] => [meta_data:protected] => )[order_factory] => WC_Order_Factory Object ( )[structured_data] => WC_Structured_Data Object ( [_data:WC_Structured_Data:private] => Array ( ))[deprecated_hook_handlers] => Array ( [actions] => WC_Deprecated_Action_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_new_order_item] => Array ( [0] => woocommerce_order_add_shipping [1] => woocommerce_order_add_coupon [2] => woocommerce_order_add_tax [3] => woocommerce_order_add_fee [4] => woocommerce_add_shipping_order_item [5] => woocommerce_add_order_item_meta [6] => woocommerce_add_order_fee_meta )[woocommerce_update_order_item] => Array ( [0] => woocommerce_order_edit_product [1] => woocommerce_order_update_coupon [2] => woocommerce_order_update_shipping [3] => woocommerce_order_update_fee [4] => woocommerce_order_update_tax )[woocommerce_new_payment_token] => woocommerce_payment_token_created [woocommerce_new_product_variation] => woocommerce_create_product_variation ))[filters] => WC_Deprecated_Filter_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_structured_data_order] => woocommerce_email_order_schema_markup [woocommerce_add_to_cart_fragments] => add_to_cart_fragments [woocommerce_add_to_cart_redirect] => add_to_cart_redirect [woocommerce_product_get_width] => woocommerce_product_width [woocommerce_product_get_height] => woocommerce_product_height [woocommerce_product_get_length] => woocommerce_product_length [woocommerce_product_get_weight] => woocommerce_product_weight [woocommerce_product_get_sku] => woocommerce_get_sku [woocommerce_product_get_price] => woocommerce_get_price [woocommerce_product_get_regular_price] => woocommerce_get_regular_price [woocommerce_product_get_sale_price] => woocommerce_get_sale_price [woocommerce_product_get_tax_class] => woocommerce_product_tax_class [woocommerce_product_get_stock_quantity] => woocommerce_get_stock_quantity [woocommerce_product_get_attributes] => woocommerce_get_product_attributes [woocommerce_product_get_gallery_image_ids] => woocommerce_product_gallery_attachment_ids [woocommerce_product_get_review_count] => woocommerce_product_review_count [woocommerce_product_get_downloads] => woocommerce_product_files [woocommerce_order_get_currency] => woocommerce_get_currency [woocommerce_order_get_discount_total] => woocommerce_order_amount_discount_total [woocommerce_order_get_discount_tax] => woocommerce_order_amount_discount_tax [woocommerce_order_get_shipping_total] => woocommerce_order_amount_shipping_total [woocommerce_order_get_shipping_tax] => woocommerce_order_amount_shipping_tax [woocommerce_order_get_cart_tax] => woocommerce_order_amount_cart_tax [woocommerce_order_get_total] => woocommerce_order_amount_total [woocommerce_order_get_total_tax] => woocommerce_order_amount_total_tax [woocommerce_order_get_total_discount] => woocommerce_order_amount_total_discount [woocommerce_order_get_subtotal] => woocommerce_order_amount_subtotal [woocommerce_order_get_tax_totals] => woocommerce_order_tax_totals [woocommerce_get_order_refund_get_amount] => woocommerce_refund_amount [woocommerce_get_order_refund_get_reason] => woocommerce_refund_reason [default_checkout_billing_country] => default_checkout_country [default_checkout_billing_state] => default_checkout_state [default_checkout_billing_postcode] => default_checkout_postcode [woocommerce_system_status_environment_rows] => woocommerce_debug_posting )))[api] => WC_API Object ( [server] => [authentication] => ))

E-commerce - 5 nouvelles idées pour booster vos ventes avec la Preuve Sociale [VIDÉO] - 2 mai 2016

5 nouvelles idées pour booster vos ventes avec la Preuve Sociale [VIDÉO]

Stanislas Leloup Fondateur de Marketing Mania

Quand vous voyez un restaurant bourré de monde, vous supposez naturellement que la nourriture y est sûrement bonne. C’est le principe de la preuve sociale : quand un grand nombre de personnes font quelque chose, on suppose qu’il y a une bonne raison – et on a naturellement tendance à suivre le mouvement…

En marketing, ce principe est tout le temps utilisé pour crédibiliser un produit – en particulier à travers l’utilisation de témoignages.

Mais saviez-vous que les témoignages ne sont pas la seule façon de démontrer la preuve sociale ?

Dans cette vidéo, nous décomposons une vraie page de vente pour identifier 5 nouvelles idées d’utilisation de la preuve sociale :

Liens mentionnés dans la vidéo :

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