WooCommerce Object ( [version] => 3.5.1 [session] => WC_Session_Handler Object ( [_cookie:protected] => wp_woocommerce_session_b4ccd84941a7f010d78dc36aad8ae5d8 [_session_expiring:protected] => 1544878925 [_session_expiration:protected] => 1544882525 [_has_cookie:protected] => [_table:protected] => xv_woocommerce_sessions [_customer_id:protected] => 849ddf480f14c6e6efff891b9152ad0d [_data:protected] => Array ( [cart] => a:0:{} [cart_totals] => a:15:{s:8:"subtotal";i:0;s:12:"subtotal_tax";i:0;s:14:"shipping_total";i:0;s:12:"shipping_tax";i:0;s:14:"shipping_taxes";a:0:{}s:14:"discount_total";i:0;s:12:"discount_tax";i:0;s:19:"cart_contents_total";i:0;s:17:"cart_contents_tax";i:0;s:19:"cart_contents_taxes";a:0:{}s:9:"fee_total";i:0;s:7:"fee_tax";i:0;s:9:"fee_taxes";a:0:{}s:5:"total";i:0;s:9:"total_tax";i:0;} [applied_coupons] => a:0:{} [coupon_discount_totals] => a:0:{} [coupon_discount_tax_totals] => a:0:{} [removed_cart_contents] => a:0:{} )[_dirty:protected] => 1 )[query] => WC_Query Object ( [query_vars] => Array ( [order-pay] => order-pay [order-received] => order-received [orders] => orders [view-order] => view-order [downloads] => downloads [edit-account] => edit-account [edit-address] => edit-address [payment-methods] => payment-methods [lost-password] => lost-password [customer-logout] => customer-logout [add-payment-method] => add-payment-method [delete-payment-method] => delete-payment-method [set-default-payment-method] => set-default-payment-method ))[product_factory] => WC_Product_Factory Object ( )[countries] => WC_Countries Object ( [locale] => Array ( )[address_formats] => Array ( ))[integrations] => WC_Integrations Object ( [integrations] => Array ( ))[cart] => WC_Cart Object ( [cart_contents] => Array ( )[removed_cart_contents] => Array ( )[applied_coupons] => Array ( )[tax_display_cart] => incl [shipping_methods:protected] => [default_totals:protected] => Array ( [subtotal] => 0 [subtotal_tax] => 0 [shipping_total] => 0 [shipping_tax] => 0 [shipping_taxes] => Array ( )[discount_total] => 0 [discount_tax] => 0 [cart_contents_total] => 0 [cart_contents_tax] => 0 [cart_contents_taxes] => Array ( )[fee_total] => 0 [fee_tax] => 0 [fee_taxes] => Array ( )[total] => 0 [total_tax] => 0 )[totals:protected] => Array ( [subtotal] => 0 [subtotal_tax] => 0 [shipping_total] => 0 [shipping_tax] => 0 [shipping_taxes] => Array ( )[discount_total] => 0 [discount_tax] => 0 [cart_contents_total] => 0 [cart_contents_tax] => 0 [cart_contents_taxes] => Array ( )[fee_total] => 0 [fee_tax] => 0 [fee_taxes] => Array ( )[total] => 0 [total_tax] => 0 )[session:protected] => WC_Cart_Session Object ( [cart:protected] => WC_Cart Object *RECURSION* )[fees_api:protected] => WC_Cart_Fees Object ( [fees:WC_Cart_Fees:private] => Array ( )[cart:WC_Cart_Fees:private] => WC_Cart Object *RECURSION* [default_fee_props:WC_Cart_Fees:private] => Array ( [id] => [name] => [tax_class] => [taxable] => [amount] => 0 [total] => 0 ))[cart_session_data] => Array ( [cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[fee_total] => 0 [fees] => Array ( ))[coupon_applied_count] => Array ( )[coupon_discount_totals] => Array ( )[coupon_discount_tax_totals] => Array ( ))[customer] => WC_Customer Object ( [data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [display_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[password:protected] => [is_vat_exempt:protected] => [calculated_shipping:protected] => [id:protected] => 0 [changes:protected] => Array ( [billing] => Array ( [country] => FR )[shipping] => Array ( [country] => FR ))[object_read:protected] => 1 [object_type:protected] => data [extra_data:protected] => Array ( )[default_data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [display_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[data_store:protected] => WC_Data_Store Object ( [instance:WC_Data_Store:private] => WC_Customer_Data_Store_Session Object ( [session_keys:protected] => Array ( [0] => id [1] => date_modified [2] => billing_postcode [3] => billing_city [4] => billing_address_1 [5] => billing_address [6] => billing_address_2 [7] => billing_state [8] => billing_country [9] => shipping_postcode [10] => shipping_city [11] => shipping_address_1 [12] => shipping_address [13] => shipping_address_2 [14] => shipping_state [15] => shipping_country [16] => is_vat_exempt [17] => calculated_shipping [18] => billing_first_name [19] => billing_last_name [20] => billing_company [21] => billing_phone [22] => billing_email [23] => shipping_first_name [24] => shipping_last_name [25] => shipping_company )[meta_type:protected] => post [object_id_field_for_meta:protected] => [internal_meta_keys:protected] => Array ( ))[stores:WC_Data_Store:private] => Array ( [coupon] => WC_Coupon_Data_Store_CPT [customer] => WC_Customer_Data_Store [customer-download] => WC_Customer_Download_Data_Store [customer-download-log] => WC_Customer_Download_Log_Data_Store [customer-session] => WC_Customer_Data_Store_Session [order] => WC_Order_Data_Store_CPT [order-refund] => WC_Order_Refund_Data_Store_CPT [order-item] => WC_Order_Item_Data_Store [order-item-coupon] => WC_Order_Item_Coupon_Data_Store [order-item-fee] => WC_Order_Item_Fee_Data_Store [order-item-product] => WC_Order_Item_Product_Data_Store [order-item-shipping] => WC_Order_Item_Shipping_Data_Store [order-item-tax] => WC_Order_Item_Tax_Data_Store [payment-token] => WC_Payment_Token_Data_Store [product] => WC_Product_Data_Store_CPT [product-grouped] => WC_Product_Grouped_Data_Store_CPT [product-variable] => WC_Product_Variable_Data_Store_CPT [product-variation] => WC_Product_Variation_Data_Store_CPT [shipping-zone] => WC_Shipping_Zone_Data_Store [webhook] => WC_Webhook_Data_Store )[current_class_name:WC_Data_Store:private] => WC_Customer_Data_Store_Session [object_type:WC_Data_Store:private] => customer-session )[cache_group:protected] => [meta_data:protected] => )[order_factory] => WC_Order_Factory Object ( )[structured_data] => WC_Structured_Data Object ( [_data:WC_Structured_Data:private] => Array ( ))[deprecated_hook_handlers] => Array ( [actions] => WC_Deprecated_Action_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_new_order_item] => Array ( [0] => woocommerce_order_add_shipping [1] => woocommerce_order_add_coupon [2] => woocommerce_order_add_tax [3] => woocommerce_order_add_fee [4] => woocommerce_add_shipping_order_item [5] => woocommerce_add_order_item_meta [6] => woocommerce_add_order_fee_meta )[woocommerce_update_order_item] => Array ( [0] => woocommerce_order_edit_product [1] => woocommerce_order_update_coupon [2] => woocommerce_order_update_shipping [3] => woocommerce_order_update_fee [4] => woocommerce_order_update_tax )[woocommerce_new_payment_token] => woocommerce_payment_token_created [woocommerce_new_product_variation] => woocommerce_create_product_variation [woocommerce_order_details_after_order_table_items] => woocommerce_order_items_table [woocommerce_settings_advanced_page_options] => Array ( [0] => woocommerce_settings_checkout_page_options [1] => woocommerce_settings_account_page_options )[woocommerce_settings_advanced_page_options_end] => Array ( [0] => woocommerce_settings_checkout_page_options_end [1] => woocommerce_settings_account_page_options_end )[woocommerce_settings_advanced_page_options_after] => Array ( [0] => woocommerce_settings_checkout_page_options_after [1] => woocommerce_settings_account_page_options_after ))[deprecated_version:protected] => Array ( [woocommerce_order_add_shipping] => 3.0.0 [woocommerce_order_add_coupon] => 3.0.0 [woocommerce_order_add_tax] => 3.0.0 [woocommerce_order_add_fee] => 3.0.0 [woocommerce_add_shipping_order_item] => 3.0.0 [woocommerce_add_order_item_meta] => 3.0.0 [woocommerce_add_order_fee_meta] => 3.0.0 [woocommerce_order_edit_product] => 3.0.0 [woocommerce_order_update_coupon] => 3.0.0 [woocommerce_order_update_shipping] => 3.0.0 [woocommerce_order_update_fee] => 3.0.0 [woocommerce_order_update_tax] => 3.0.0 [woocommerce_payment_token_created] => 3.0.0 [woocommerce_create_product_variation] => 3.0.0 [woocommerce_order_items_table] => 3.0.0 [woocommerce_settings_checkout_page_options] => 3.4.0 [woocommerce_settings_account_page_options] => 3.4.0 [woocommerce_settings_checkout_page_options_end] => 3.4.0 [woocommerce_settings_account_page_options_end] => 3.4.0 [woocommerce_settings_checkout_page_options_after] => 3.4.0 [woocommerce_settings_account_page_options_after] => 3.4.0 ))[filters] => WC_Deprecated_Filter_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_structured_data_order] => woocommerce_email_order_schema_markup [woocommerce_add_to_cart_fragments] => add_to_cart_fragments [woocommerce_add_to_cart_redirect] => add_to_cart_redirect [woocommerce_product_get_width] => woocommerce_product_width [woocommerce_product_get_height] => woocommerce_product_height [woocommerce_product_get_length] => woocommerce_product_length [woocommerce_product_get_weight] => woocommerce_product_weight [woocommerce_product_get_sku] => woocommerce_get_sku [woocommerce_product_get_price] => woocommerce_get_price [woocommerce_product_get_regular_price] => woocommerce_get_regular_price [woocommerce_product_get_sale_price] => woocommerce_get_sale_price [woocommerce_product_get_tax_class] => woocommerce_product_tax_class [woocommerce_product_get_stock_quantity] => woocommerce_get_stock_quantity [woocommerce_product_get_attributes] => woocommerce_get_product_attributes [woocommerce_product_get_gallery_image_ids] => woocommerce_product_gallery_attachment_ids [woocommerce_product_get_review_count] => woocommerce_product_review_count [woocommerce_product_get_downloads] => woocommerce_product_files [woocommerce_order_get_currency] => woocommerce_get_currency [woocommerce_order_get_discount_total] => woocommerce_order_amount_discount_total [woocommerce_order_get_discount_tax] => woocommerce_order_amount_discount_tax [woocommerce_order_get_shipping_total] => woocommerce_order_amount_shipping_total [woocommerce_order_get_shipping_tax] => woocommerce_order_amount_shipping_tax [woocommerce_order_get_cart_tax] => woocommerce_order_amount_cart_tax [woocommerce_order_get_total] => woocommerce_order_amount_total [woocommerce_order_get_total_tax] => woocommerce_order_amount_total_tax [woocommerce_order_get_total_discount] => woocommerce_order_amount_total_discount [woocommerce_order_get_subtotal] => woocommerce_order_amount_subtotal [woocommerce_order_get_tax_totals] => woocommerce_order_tax_totals [woocommerce_get_order_refund_get_amount] => woocommerce_refund_amount [woocommerce_get_order_refund_get_reason] => woocommerce_refund_reason [default_checkout_billing_country] => default_checkout_country [default_checkout_billing_state] => default_checkout_state [default_checkout_billing_postcode] => default_checkout_postcode [woocommerce_system_status_environment_rows] => woocommerce_debug_posting [woocommerce_credit_card_type_labels] => wocommerce_credit_card_type_labels [woocommerce_get_script_data] => Array ( [0] => woocommerce_params [1] => wc_geolocation_params [2] => wc_single_product_params [3] => wc_checkout_params [4] => wc_address_i18n_params [5] => wc_cart_params [6] => wc_cart_fragments_params [7] => wc_add_to_cart_params [8] => wc_add_to_cart_variation_params [9] => wc_country_select_params [10] => wc_password_strength_meter_params )[woocommerce_settings_tabs_advanced] => woocommerce_settings_tabs_api [woocommerce_settings_advanced] => woocommerce_settings_api )[deprecated_version:protected] => Array ( [woocommerce_email_order_schema_markup] => 3.0.0 [add_to_cart_fragments] => 3.0.0 [add_to_cart_redirect] => 3.0.0 [woocommerce_product_width] => 3.0.0 [woocommerce_product_height] => 3.0.0 [woocommerce_product_length] => 3.0.0 [woocommerce_product_weight] => 3.0.0 [woocommerce_get_sku] => 3.0.0 [woocommerce_get_price] => 3.0.0 [woocommerce_get_regular_price] => 3.0.0 [woocommerce_get_sale_price] => 3.0.0 [woocommerce_product_tax_class] => 3.0.0 [woocommerce_get_stock_quantity] => 3.0.0 [woocommerce_get_product_attributes] => 3.0.0 [woocommerce_product_gallery_attachment_ids] => 3.0.0 [woocommerce_product_review_count] => 3.0.0 [woocommerce_product_files] => 3.0.0 [woocommerce_get_currency] => 3.0.0 [woocommerce_order_amount_discount_total] => 3.0.0 [woocommerce_order_amount_discount_tax] => 3.0.0 [woocommerce_order_amount_shipping_total] => 3.0.0 [woocommerce_order_amount_shipping_tax] => 3.0.0 [woocommerce_order_amount_cart_tax] => 3.0.0 [woocommerce_order_amount_total] => 3.0.0 [woocommerce_order_amount_total_tax] => 3.0.0 [woocommerce_order_amount_total_discount] => 3.0.0 [woocommerce_order_amount_subtotal] => 3.0.0 [woocommerce_order_tax_totals] => 3.0.0 [woocommerce_refund_amount] => 3.0.0 [woocommerce_refund_reason] => 3.0.0 [default_checkout_country] => 3.0.0 [default_checkout_state] => 3.0.0 [default_checkout_postcode] => 3.0.0 [woocommerce_debug_posting] => 3.0.0 [wocommerce_credit_card_type_labels] => 3.0.0 [woocommerce_settings_tabs_api] => 3.4.0 [woocommerce_settings_api] => 3.4.0 )))[api] => WC_API Object ( [server] => [authentication] => ))

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E-commerce - [Étude de cas Vidéo] Comment choisir le prix qui maximise vos ventes ? - 29 janvier 2016

[Étude de cas Vidéo] Comment choisir le prix qui maximise vos ventes ?

Stanislas Leloup Fondateur de Marketing Mania

Comment fixer le prix de votre produit ? Fixez-le trop haut, et les gens n’achèteront pas ; trop bas, et vous perdez du chiffre d’affaires. Les choses sont encore plus compliquées quand vous vendez un produit dématérialisé qui ne coûte rien à fabriquer (comme une formation en ligne, un logiciel ou un ebook). Dans cette vidéo, je prends l’exemple du livre numérique Relooker son thème pour vous montrer une méthode qui permet de fixer les prix qui maximisent les ventes :

Liens mentionnés dans cette vidéo :

Relooker son thème
Le Podcast Marketing Mania

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Comment simplifier votre site pour améliorer vos conversions ;
Comment fixer de meilleurs prix.

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A propos de Rayons-X Marketing :

Rayons-X Marketing est une série de vidéos que j’ai réalisées pour Webmarketing & co’m. Chaque vidéo analyse une page web pour découvrir des leçons marketing à appliquer sur votre site.

Je traite cette première fournée de vidéos comme une expérience : si vous les appréciez, j’en ferai d’autres ! Donc si vous souhaitez en voir plus dans la même veine, partagez cette vidéo avec quelqu’un qui pourrait en bénéficier.

Et bien sûr, n’hésitez pas à laisser un commentaire pour me donner votre avis et vos critiques, et j’incorporerai vos remarques dans les prochains épisodes.

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Un commentaire pour l'article “[Étude de cas Vidéo] Comment choisir le prix qui maximise vos ventes ?”

Lenny dit :
25 mars 2016 à 20:51
Bonjour, trouver un prix pour ses produits est probablement l’une des étapes les plus difficiles. Je crois qu’une évaluation juste incluant le prix au détail, une marge de profit suffisante, etc. est nécessaire. Il faut rester honnête. Lenny
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