Comment choisir un prix qui maximise vos ventes ?

WooCommerce Object ( [version] => 3.0.8 [session] => WC_Session_Handler Object ( [_cookie:WC_Session_Handler:private] => wp_woocommerce_session_b4ccd84941a7f010d78dc36aad8ae5d8 [_session_expiring:WC_Session_Handler:private] => 1534770934 [_session_expiration:WC_Session_Handler:private] => 1534774534 [_has_cookie:WC_Session_Handler:private] => [_table:WC_Session_Handler:private] => xv_woocommerce_sessions [_customer_id:protected] => e438287b6f30e32b027854e6cea6fd66 [_data:protected] => Array ( )[_dirty:protected] => )[query] => WC_Query Object ( [query_vars] => Array ( [order-pay] => order-pay [order-received] => order-received [orders] => orders [view-order] => view-order [downloads] => downloads [edit-account] => edit-account [edit-address] => edit-address [payment-methods] => payment-methods [lost-password] => lost-password [customer-logout] => customer-logout [add-payment-method] => add-payment-method [delete-payment-method] => delete-payment-method [set-default-payment-method] => set-default-payment-method ))[product_factory] => WC_Product_Factory Object ( )[countries] => WC_Countries Object ( [locale] => [address_formats] => )[integrations] => WC_Integrations Object ( [integrations] => Array ( [wc_conv_tracking] => WeDevs_WC_Tracking_Integration Object ( [enabled] => no [method_title] => Conversion Tracking Pixel [method_description] => Various conversion tracking pixel integration like Facebook Ad, Google AdWords, etc. Insert your scripts codes here: [plugin_id] => woocommerce_ [id] => wc_conv_tracking [errors] => Array ( )[settings] => Array ( [position] => footer [cart] => [checkout] =>

[reg] => )[form_fields] => Array ( [position] => Array ( [title] => Tags Position [description] => Select which position in your page you want to insert the tag [desc_tip] => 1 [id] => position [type] => select [options] => Array ( [head] => Inside head tag [footer] => Inside body tag ))[cart] => Array ( [title] => Tags for View Cart [description] => Adds script on the cart page [desc_tip] => 1 [id] => cart [type] => textarea )[checkout] => Array ( [title] => Tags for Successful Order [desc_tip] => Adds script on the purchase success page [description] => You can use dynamic values: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method} [id] => checkout [type] => textarea )[reg] => Array ( [title] => Tags for User Registration [description] => Adds script on the successful registraion page [desc_tip] => 1 [id] => registration [type] => textarea ))[data:protected] => Array ( ))))[cart] => WC_Cart Object ( [cart_contents] => Array ( )[removed_cart_contents] => Array ( )[applied_coupons] => Array ( )[coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[coupon_applied_count] => Array ( )[coupons] => Array ( )[cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [fee_total] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [cart_session_data] => Array ( [cart_contents_total] => 0 [total] => 0 [subtotal] => 0 [subtotal_ex_tax] => 0 [tax_total] => 0 [taxes] => Array ( )[shipping_taxes] => Array ( )[discount_cart] => 0 [discount_cart_tax] => 0 [shipping_total] => 0 [shipping_tax_total] => 0 [coupon_discount_amounts] => Array ( )[coupon_discount_tax_amounts] => Array ( )[fee_total] => 0 [fees] => Array ( ))[fees] => Array ( ))[customer] => WC_Customer Object ( [data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[password:protected] => [is_vat_exempt:protected] => [calculated_shipping:protected] => [id:protected] => 0 [changes:protected] => Array ( [billing] => Array ( [country] => FR )[shipping] => Array ( [country] => FR ))[object_read:protected] => 1 [object_type:protected] => data [extra_data:protected] => Array ( )[default_data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[data_store:protected] => WC_Data_Store Object ( [instance:WC_Data_Store:private] => WC_Customer_Data_Store_Session Object ( [session_keys:protected] => Array ( [0] => id [1] => billing_postcode [2] => billing_city [3] => billing_address_1 [4] => billing_address [5] => billing_address_2 [6] => billing_state [7] => billing_country [8] => shipping_postcode [9] => shipping_city [10] => shipping_address_1 [11] => shipping_address [12] => shipping_address_2 [13] => shipping_state [14] => shipping_country [15] => is_vat_exempt [16] => calculated_shipping [17] => billing_first_name [18] => billing_last_name [19] => billing_company [20] => billing_phone [21] => billing_email [22] => shipping_first_name [23] => shipping_last_name [24] => shipping_company )[meta_type:protected] => post [object_id_field_for_meta:protected] => [internal_meta_keys:protected] => Array ( ))[stores:WC_Data_Store:private] => Array ( [coupon] => WC_Coupon_Data_Store_CPT [customer] => WC_Customer_Data_Store [customer-download] => WC_Customer_Download_Data_Store [customer-session] => WC_Customer_Data_Store_Session [order] => WC_Order_Data_Store_CPT [order-refund] => WC_Order_Refund_Data_Store_CPT [order-item] => WC_Order_Item_Data_Store [order-item-coupon] => WC_Order_Item_Coupon_Data_Store [order-item-fee] => WC_Order_Item_Fee_Data_Store [order-item-product] => WC_Order_Item_Product_Data_Store [order-item-shipping] => WC_Order_Item_Shipping_Data_Store [order-item-tax] => WC_Order_Item_Tax_Data_Store [payment-token] => WC_Payment_Token_Data_Store [product] => WC_Product_Data_Store_CPT [product-grouped] => WC_Product_Grouped_Data_Store_CPT [product-variable] => WC_Product_Variable_Data_Store_CPT [product-variation] => WC_Product_Variation_Data_Store_CPT [shipping-zone] => WC_Shipping_Zone_Data_Store )[current_class_name:WC_Data_Store:private] => WC_Customer_Data_Store_Session [object_type:WC_Data_Store:private] => customer-session )[cache_group:protected] => [meta_data:protected] => )[order_factory] => WC_Order_Factory Object ( )[structured_data] => WC_Structured_Data Object ( [_data:WC_Structured_Data:private] => Array ( ))[deprecated_hook_handlers] => Array ( [actions] => WC_Deprecated_Action_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_new_order_item] => Array ( [0] => woocommerce_order_add_shipping [1] => woocommerce_order_add_coupon [2] => woocommerce_order_add_tax [3] => woocommerce_order_add_fee [4] => woocommerce_add_shipping_order_item [5] => woocommerce_add_order_item_meta [6] => woocommerce_add_order_fee_meta )[woocommerce_update_order_item] => Array ( [0] => woocommerce_order_edit_product [1] => woocommerce_order_update_coupon [2] => woocommerce_order_update_shipping [3] => woocommerce_order_update_fee [4] => woocommerce_order_update_tax )[woocommerce_new_payment_token] => woocommerce_payment_token_created [woocommerce_new_product_variation] => woocommerce_create_product_variation ))[filters] => WC_Deprecated_Filter_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_structured_data_order] => woocommerce_email_order_schema_markup [woocommerce_add_to_cart_fragments] => add_to_cart_fragments [woocommerce_add_to_cart_redirect] => add_to_cart_redirect [woocommerce_product_get_width] => woocommerce_product_width [woocommerce_product_get_height] => woocommerce_product_height [woocommerce_product_get_length] => woocommerce_product_length [woocommerce_product_get_weight] => woocommerce_product_weight [woocommerce_product_get_sku] => woocommerce_get_sku [woocommerce_product_get_price] => woocommerce_get_price [woocommerce_product_get_regular_price] => woocommerce_get_regular_price [woocommerce_product_get_sale_price] => woocommerce_get_sale_price [woocommerce_product_get_tax_class] => woocommerce_product_tax_class [woocommerce_product_get_stock_quantity] => woocommerce_get_stock_quantity [woocommerce_product_get_attributes] => woocommerce_get_product_attributes [woocommerce_product_get_gallery_image_ids] => woocommerce_product_gallery_attachment_ids [woocommerce_product_get_review_count] => woocommerce_product_review_count [woocommerce_product_get_downloads] => woocommerce_product_files [woocommerce_order_get_currency] => woocommerce_get_currency [woocommerce_order_get_discount_total] => woocommerce_order_amount_discount_total [woocommerce_order_get_discount_tax] => woocommerce_order_amount_discount_tax [woocommerce_order_get_shipping_total] => woocommerce_order_amount_shipping_total [woocommerce_order_get_shipping_tax] => woocommerce_order_amount_shipping_tax [woocommerce_order_get_cart_tax] => woocommerce_order_amount_cart_tax [woocommerce_order_get_total] => woocommerce_order_amount_total [woocommerce_order_get_total_tax] => woocommerce_order_amount_total_tax [woocommerce_order_get_total_discount] => woocommerce_order_amount_total_discount [woocommerce_order_get_subtotal] => woocommerce_order_amount_subtotal [woocommerce_order_get_tax_totals] => woocommerce_order_tax_totals [woocommerce_get_order_refund_get_amount] => woocommerce_refund_amount [woocommerce_get_order_refund_get_reason] => woocommerce_refund_reason [default_checkout_billing_country] => default_checkout_country [default_checkout_billing_state] => default_checkout_state [default_checkout_billing_postcode] => default_checkout_postcode [woocommerce_system_status_environment_rows] => woocommerce_debug_posting )))[api] => WC_API Object ( [server] => [authentication] => ))

E-commerce - [Étude de cas Vidéo] Comment choisir le prix qui maximise vos ventes ? - 29 janvier 2016

[Étude de cas Vidéo] Comment choisir le prix qui maximise vos ventes ?

Stanislas Leloup Fondateur de Marketing Mania

Comment fixer le prix de votre produit ? Fixez-le trop haut, et les gens n’achèteront pas ; trop bas, et vous perdez du chiffre d’affaires. Les choses sont encore plus compliquées quand vous vendez un produit dématérialisé qui ne coûte rien à fabriquer (comme une formation en ligne, un logiciel ou un ebook). Dans cette vidéo, je prends l’exemple du livre numérique Relooker son thème pour vous montrer une méthode qui permet de fixer les prix qui maximisent les ventes :

Liens mentionnés dans cette vidéo :

Relooker son thème
Le Podcast Marketing Mania

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Comment créer une page web persuasive ;
Comment simplifier votre site pour améliorer vos conversions ;
Comment fixer de meilleurs prix.

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A propos de Rayons-X Marketing :

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Un commentaire pour l'article “[Étude de cas Vidéo] Comment choisir le prix qui maximise vos ventes ?”

Lenny dit :
25 mars 2016 à 20:51
Bonjour, trouver un prix pour ses produits est probablement l’une des étapes les plus difficiles. Je crois qu’une évaluation juste incluant le prix au détail, une marge de profit suffisante, etc. est nécessaire. Il faut rester honnête. Lenny
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