WooCommerce Object ( [version] => 3.5.1 [session] => WC_Session_Handler Object ( [_cookie:protected] => wp_woocommerce_session_b4ccd84941a7f010d78dc36aad8ae5d8 [_session_expiring:protected] => 1544644391 [_session_expiration:protected] => 1544647991 [_has_cookie:protected] => [_table:protected] => xv_woocommerce_sessions [_customer_id:protected] => ff293bc5114d1fb0d82ccb173e6f8547 [_data:protected] => Array ( [cart] => a:0:{} [cart_totals] => a:15:{s:8:"subtotal";i:0;s:12:"subtotal_tax";i:0;s:14:"shipping_total";i:0;s:12:"shipping_tax";i:0;s:14:"shipping_taxes";a:0:{}s:14:"discount_total";i:0;s:12:"discount_tax";i:0;s:19:"cart_contents_total";i:0;s:17:"cart_contents_tax";i:0;s:19:"cart_contents_taxes";a:0:{}s:9:"fee_total";i:0;s:7:"fee_tax";i:0;s:9:"fee_taxes";a:0:{}s:5:"total";i:0;s:9:"total_tax";i:0;} [applied_coupons] => a:0:{} [coupon_discount_totals] => a:0:{} [coupon_discount_tax_totals] => a:0:{} [removed_cart_contents] => a:0:{} )[_dirty:protected] => 1 )[query] => WC_Query Object ( [query_vars] => Array ( [order-pay] => order-pay [order-received] => order-received [orders] => orders [view-order] => view-order [downloads] => downloads [edit-account] => edit-account [edit-address] => edit-address [payment-methods] => payment-methods [lost-password] => lost-password [customer-logout] => customer-logout [add-payment-method] => add-payment-method [delete-payment-method] => delete-payment-method [set-default-payment-method] => set-default-payment-method ))[product_factory] => WC_Product_Factory Object ( )[countries] => WC_Countries Object ( [locale] => Array ( )[address_formats] => Array ( ))[integrations] => WC_Integrations Object ( [integrations] => Array ( ))[cart] => WC_Cart Object ( [cart_contents] => Array ( )[removed_cart_contents] => Array ( )[applied_coupons] => Array ( )[tax_display_cart] => incl [shipping_methods:protected] => [default_totals:protected] => Array ( [subtotal] => 0 [subtotal_tax] => 0 [shipping_total] => 0 [shipping_tax] => 0 [shipping_taxes] => Array ( )[discount_total] => 0 [discount_tax] => 0 [cart_contents_total] => 0 [cart_contents_tax] => 0 [cart_contents_taxes] => Array ( )[fee_total] => 0 [fee_tax] => 0 [fee_taxes] => Array ( )[total] => 0 [total_tax] => 0 )[totals:protected] => Array ( [subtotal] => 0 [subtotal_tax] => 0 [shipping_total] => 0 [shipping_tax] => 0 [shipping_taxes] => Array ( )[discount_total] => 0 [discount_tax] => 0 [cart_contents_total] => 0 [cart_contents_tax] => 0 [cart_contents_taxes] => Array ( )[fee_total] => 0 [fee_tax] => 0 [fee_taxes] => Array ( )[total] => 0 [total_tax] => 0 )[session:protected] => WC_Cart_Session Object ( [cart:protected] => WC_Cart Object *RECURSION* )[fees_api:protected] => WC_Cart_Fees Object ( [fees:WC_Cart_Fees:private] => Array ( )[cart:WC_Cart_Fees:private] => WC_Cart Object *RECURSION* [default_fee_props:WC_Cart_Fees:private] => Array ( [id] => [name] => [tax_class] => [taxable] => [amount] => 0 [total] => 0 ))[cart_session_data] => Array ( 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)[password:protected] => [is_vat_exempt:protected] => [calculated_shipping:protected] => [id:protected] => 0 [changes:protected] => Array ( [billing] => Array ( [country] => FR )[shipping] => Array ( [country] => FR ))[object_read:protected] => 1 [object_type:protected] => data [extra_data:protected] => Array ( )[default_data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [display_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[data_store:protected] => WC_Data_Store Object ( [instance:WC_Data_Store:private] => WC_Customer_Data_Store_Session Object ( [session_keys:protected] => Array ( [0] => id [1] => date_modified [2] => billing_postcode [3] => billing_city [4] => billing_address_1 [5] => billing_address [6] => billing_address_2 [7] => billing_state [8] => billing_country [9] => shipping_postcode [10] => shipping_city [11] => shipping_address_1 [12] => shipping_address [13] => shipping_address_2 [14] => shipping_state [15] => shipping_country [16] => is_vat_exempt [17] => calculated_shipping [18] => billing_first_name [19] => billing_last_name [20] => billing_company [21] => billing_phone [22] => billing_email [23] => shipping_first_name [24] => shipping_last_name [25] => shipping_company )[meta_type:protected] => post [object_id_field_for_meta:protected] => [internal_meta_keys:protected] => Array ( ))[stores:WC_Data_Store:private] => Array ( [coupon] => WC_Coupon_Data_Store_CPT [customer] => WC_Customer_Data_Store [customer-download] => WC_Customer_Download_Data_Store [customer-download-log] => WC_Customer_Download_Log_Data_Store [customer-session] => WC_Customer_Data_Store_Session [order] => WC_Order_Data_Store_CPT [order-refund] => WC_Order_Refund_Data_Store_CPT [order-item] => WC_Order_Item_Data_Store [order-item-coupon] => WC_Order_Item_Coupon_Data_Store [order-item-fee] => WC_Order_Item_Fee_Data_Store [order-item-product] => WC_Order_Item_Product_Data_Store [order-item-shipping] => WC_Order_Item_Shipping_Data_Store [order-item-tax] => WC_Order_Item_Tax_Data_Store [payment-token] => WC_Payment_Token_Data_Store [product] => WC_Product_Data_Store_CPT [product-grouped] => WC_Product_Grouped_Data_Store_CPT [product-variable] => WC_Product_Variable_Data_Store_CPT [product-variation] => WC_Product_Variation_Data_Store_CPT [shipping-zone] => WC_Shipping_Zone_Data_Store [webhook] => WC_Webhook_Data_Store )[current_class_name:WC_Data_Store:private] => WC_Customer_Data_Store_Session [object_type:WC_Data_Store:private] => customer-session )[cache_group:protected] => [meta_data:protected] => )[order_factory] => WC_Order_Factory Object ( )[structured_data] => WC_Structured_Data Object ( [_data:WC_Structured_Data:private] => Array ( ))[deprecated_hook_handlers] => Array ( [actions] => WC_Deprecated_Action_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_new_order_item] => Array ( [0] => woocommerce_order_add_shipping [1] => woocommerce_order_add_coupon [2] => woocommerce_order_add_tax [3] => woocommerce_order_add_fee [4] => woocommerce_add_shipping_order_item [5] => woocommerce_add_order_item_meta [6] => woocommerce_add_order_fee_meta )[woocommerce_update_order_item] => Array ( [0] => woocommerce_order_edit_product [1] => woocommerce_order_update_coupon [2] => woocommerce_order_update_shipping [3] => woocommerce_order_update_fee [4] => woocommerce_order_update_tax )[woocommerce_new_payment_token] => woocommerce_payment_token_created [woocommerce_new_product_variation] => woocommerce_create_product_variation [woocommerce_order_details_after_order_table_items] => woocommerce_order_items_table [woocommerce_settings_advanced_page_options] => Array ( [0] => woocommerce_settings_checkout_page_options [1] => woocommerce_settings_account_page_options )[woocommerce_settings_advanced_page_options_end] => Array ( [0] => woocommerce_settings_checkout_page_options_end [1] => woocommerce_settings_account_page_options_end )[woocommerce_settings_advanced_page_options_after] => Array ( [0] => woocommerce_settings_checkout_page_options_after [1] => woocommerce_settings_account_page_options_after ))[deprecated_version:protected] => Array ( [woocommerce_order_add_shipping] => 3.0.0 [woocommerce_order_add_coupon] => 3.0.0 [woocommerce_order_add_tax] => 3.0.0 [woocommerce_order_add_fee] => 3.0.0 [woocommerce_add_shipping_order_item] => 3.0.0 [woocommerce_add_order_item_meta] => 3.0.0 [woocommerce_add_order_fee_meta] => 3.0.0 [woocommerce_order_edit_product] => 3.0.0 [woocommerce_order_update_coupon] => 3.0.0 [woocommerce_order_update_shipping] => 3.0.0 [woocommerce_order_update_fee] => 3.0.0 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[woocommerce_order_get_shipping_total] => woocommerce_order_amount_shipping_total [woocommerce_order_get_shipping_tax] => woocommerce_order_amount_shipping_tax [woocommerce_order_get_cart_tax] => woocommerce_order_amount_cart_tax [woocommerce_order_get_total] => woocommerce_order_amount_total [woocommerce_order_get_total_tax] => woocommerce_order_amount_total_tax [woocommerce_order_get_total_discount] => woocommerce_order_amount_total_discount [woocommerce_order_get_subtotal] => woocommerce_order_amount_subtotal [woocommerce_order_get_tax_totals] => woocommerce_order_tax_totals [woocommerce_get_order_refund_get_amount] => woocommerce_refund_amount [woocommerce_get_order_refund_get_reason] => woocommerce_refund_reason [default_checkout_billing_country] => default_checkout_country [default_checkout_billing_state] => default_checkout_state [default_checkout_billing_postcode] => default_checkout_postcode [woocommerce_system_status_environment_rows] => woocommerce_debug_posting 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[woocommerce_get_sale_price] => 3.0.0 [woocommerce_product_tax_class] => 3.0.0 [woocommerce_get_stock_quantity] => 3.0.0 [woocommerce_get_product_attributes] => 3.0.0 [woocommerce_product_gallery_attachment_ids] => 3.0.0 [woocommerce_product_review_count] => 3.0.0 [woocommerce_product_files] => 3.0.0 [woocommerce_get_currency] => 3.0.0 [woocommerce_order_amount_discount_total] => 3.0.0 [woocommerce_order_amount_discount_tax] => 3.0.0 [woocommerce_order_amount_shipping_total] => 3.0.0 [woocommerce_order_amount_shipping_tax] => 3.0.0 [woocommerce_order_amount_cart_tax] => 3.0.0 [woocommerce_order_amount_total] => 3.0.0 [woocommerce_order_amount_total_tax] => 3.0.0 [woocommerce_order_amount_total_discount] => 3.0.0 [woocommerce_order_amount_subtotal] => 3.0.0 [woocommerce_order_tax_totals] => 3.0.0 [woocommerce_refund_amount] => 3.0.0 [woocommerce_refund_reason] => 3.0.0 [default_checkout_country] => 3.0.0 [default_checkout_state] => 3.0.0 [default_checkout_postcode] => 3.0.0 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Best Of - La stratégie marketing du Bon coin - 29 mars 2013

La stratégie marketing du Bon coin

Gabriel Dabi-Schwebel Auteur

Le succès du Bon Coin est impressionnant! En très peu d’année ce site, longtemps inconnu des parisiens, est devenu le leader incontesté des petites annonces sur Internet avec des chiffres impressionnants: 17 Millions de visiteurs uniques par mois et un chiffre d’affaire en croissance de 25% en 2012. Comment le Bon Coin s’est-il imposé sur le marché de la petite annonce? Comment la marque a-t-elle été choisie? Qui sont les clients du Bon Coin? Voici quelques questions auxquelles Antoine Juteau, Directeur Marketing du Bon Coin répond dans cette interview accordée à Gabriel Dabi-Schwebel, Fondateur de l’agence web et marketing 1min30…

Et vous que pensez-vous du Bon Coin? Utilisez vous cette plateforme? Vous y sentez-vous chez vous? Ou avez-vous l’impression d’être sur un site un peu cheap? La perception du site à Paris ou en Province est sûrement très différente?

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2 commentaires pour l'article “La stratégie marketing du Bon coin”

Lucas dit :
30 mars 2013 à 16:41
J’utilise rarement leboncoin, mais j’avoue que je suis très surpris par la réussite de cette plateforme, c’est pas facile de faire face à un concurrent comme Ebay.
Le design est extrêmement simple, c’est peut être se que les utilisateurs aiment sur ce site?
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Elie dit :
3 avril 2013 à 9:52
Le Bon Coin est en effet un leader assez impressionnant, et qui semble parfois défier certaines lois du marketing 😉
http://www.journaldunet.com/ebusiness/expert/52820/le-bon-coin–un-leader-qui-defie-les-lois-du-marketing.shtml
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