WooCommerce Object ( [version] => 3.5.1 [session] => WC_Session_Handler Object ( [_cookie:protected] => wp_woocommerce_session_b4ccd84941a7f010d78dc36aad8ae5d8 [_session_expiring:protected] => 1550704839 [_session_expiration:protected] => 1550708439 [_has_cookie:protected] => [_table:protected] => xv_woocommerce_sessions [_customer_id:protected] => 1c957f7de71fbf81689291c0af1a2610 [_data:protected] => Array ( [cart] => a:0:{} [cart_totals] => a:15:{s:8:"subtotal";i:0;s:12:"subtotal_tax";i:0;s:14:"shipping_total";i:0;s:12:"shipping_tax";i:0;s:14:"shipping_taxes";a:0:{}s:14:"discount_total";i:0;s:12:"discount_tax";i:0;s:19:"cart_contents_total";i:0;s:17:"cart_contents_tax";i:0;s:19:"cart_contents_taxes";a:0:{}s:9:"fee_total";i:0;s:7:"fee_tax";i:0;s:9:"fee_taxes";a:0:{}s:5:"total";i:0;s:9:"total_tax";i:0;} [applied_coupons] => a:0:{} [coupon_discount_totals] => a:0:{} [coupon_discount_tax_totals] => a:0:{} [removed_cart_contents] => a:0:{} )[_dirty:protected] => 1 )[query] => WC_Query Object ( [query_vars] => Array ( [order-pay] => order-pay [order-received] => order-received [orders] => orders [view-order] => view-order [downloads] => downloads [edit-account] => edit-account [edit-address] => edit-address [payment-methods] => payment-methods [lost-password] => lost-password [customer-logout] => customer-logout [add-payment-method] => add-payment-method [delete-payment-method] => delete-payment-method [set-default-payment-method] => set-default-payment-method ))[product_factory] => WC_Product_Factory Object ( )[countries] => WC_Countries Object ( [locale] => Array ( )[address_formats] => Array ( ))[integrations] => WC_Integrations Object ( [integrations] => Array ( ))[cart] => WC_Cart Object ( [cart_contents] => Array ( )[removed_cart_contents] => Array ( )[applied_coupons] => Array ( )[tax_display_cart] => incl [shipping_methods:protected] => [default_totals:protected] => Array ( [subtotal] => 0 [subtotal_tax] => 0 [shipping_total] => 0 [shipping_tax] => 0 [shipping_taxes] => Array ( )[discount_total] => 0 [discount_tax] => 0 [cart_contents_total] => 0 [cart_contents_tax] => 0 [cart_contents_taxes] => Array ( )[fee_total] => 0 [fee_tax] => 0 [fee_taxes] => Array ( )[total] => 0 [total_tax] => 0 )[totals:protected] => Array ( [subtotal] => 0 [subtotal_tax] => 0 [shipping_total] => 0 [shipping_tax] => 0 [shipping_taxes] => Array ( )[discount_total] => 0 [discount_tax] => 0 [cart_contents_total] => 0 [cart_contents_tax] => 0 [cart_contents_taxes] => Array ( )[fee_total] => 0 [fee_tax] => 0 [fee_taxes] => Array ( )[total] => 0 [total_tax] => 0 )[session:protected] => WC_Cart_Session Object ( [cart:protected] => WC_Cart Object *RECURSION* )[fees_api:protected] => WC_Cart_Fees Object ( [fees:WC_Cart_Fees:private] => Array ( )[cart:WC_Cart_Fees:private] => WC_Cart Object *RECURSION* [default_fee_props:WC_Cart_Fees:private] => Array ( [id] => [name] => [tax_class] => [taxable] => [amount] => 0 [total] => 0 ))[cart_session_data] => Array ( 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)[password:protected] => [is_vat_exempt:protected] => [calculated_shipping:protected] => [id:protected] => 0 [changes:protected] => Array ( [billing] => Array ( [country] => FR )[shipping] => Array ( [country] => FR ))[object_read:protected] => 1 [object_type:protected] => data [extra_data:protected] => Array ( )[default_data:protected] => Array ( [date_created] => [date_modified] => [email] => [first_name] => [last_name] => [display_name] => [role] => customer [username] => [billing] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => [email] => [phone] => )[shipping] => Array ( [first_name] => [last_name] => [company] => [address_1] => [address_2] => [city] => [state] => [postcode] => [country] => )[is_paying_customer] => )[data_store:protected] => WC_Data_Store Object ( [instance:WC_Data_Store:private] => WC_Customer_Data_Store_Session Object ( [session_keys:protected] => Array ( [0] => id [1] => date_modified [2] => billing_postcode [3] => billing_city [4] => billing_address_1 [5] => billing_address [6] => billing_address_2 [7] => billing_state [8] => billing_country [9] => shipping_postcode [10] => shipping_city [11] => shipping_address_1 [12] => shipping_address [13] => shipping_address_2 [14] => shipping_state [15] => shipping_country [16] => is_vat_exempt [17] => calculated_shipping [18] => billing_first_name [19] => billing_last_name [20] => billing_company [21] => billing_phone [22] => billing_email [23] => shipping_first_name [24] => shipping_last_name [25] => shipping_company )[meta_type:protected] => post [object_id_field_for_meta:protected] => [internal_meta_keys:protected] => Array ( ))[stores:WC_Data_Store:private] => Array ( [coupon] => WC_Coupon_Data_Store_CPT [customer] => WC_Customer_Data_Store [customer-download] => WC_Customer_Download_Data_Store [customer-download-log] => WC_Customer_Download_Log_Data_Store [customer-session] => WC_Customer_Data_Store_Session [order] => WC_Order_Data_Store_CPT [order-refund] => WC_Order_Refund_Data_Store_CPT [order-item] => WC_Order_Item_Data_Store [order-item-coupon] => WC_Order_Item_Coupon_Data_Store [order-item-fee] => WC_Order_Item_Fee_Data_Store [order-item-product] => WC_Order_Item_Product_Data_Store [order-item-shipping] => WC_Order_Item_Shipping_Data_Store [order-item-tax] => WC_Order_Item_Tax_Data_Store [payment-token] => WC_Payment_Token_Data_Store [product] => WC_Product_Data_Store_CPT [product-grouped] => WC_Product_Grouped_Data_Store_CPT [product-variable] => WC_Product_Variable_Data_Store_CPT [product-variation] => WC_Product_Variation_Data_Store_CPT [shipping-zone] => WC_Shipping_Zone_Data_Store [webhook] => WC_Webhook_Data_Store )[current_class_name:WC_Data_Store:private] => WC_Customer_Data_Store_Session [object_type:WC_Data_Store:private] => customer-session )[cache_group:protected] => [meta_data:protected] => )[order_factory] => WC_Order_Factory Object ( )[structured_data] => WC_Structured_Data Object ( [_data:WC_Structured_Data:private] => Array ( ))[deprecated_hook_handlers] => Array ( [actions] => WC_Deprecated_Action_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_new_order_item] => Array ( [0] => woocommerce_order_add_shipping [1] => woocommerce_order_add_coupon [2] => woocommerce_order_add_tax [3] => woocommerce_order_add_fee [4] => woocommerce_add_shipping_order_item [5] => woocommerce_add_order_item_meta [6] => woocommerce_add_order_fee_meta )[woocommerce_update_order_item] => Array ( [0] => woocommerce_order_edit_product [1] => woocommerce_order_update_coupon [2] => woocommerce_order_update_shipping [3] => woocommerce_order_update_fee [4] => woocommerce_order_update_tax )[woocommerce_new_payment_token] => woocommerce_payment_token_created [woocommerce_new_product_variation] => woocommerce_create_product_variation [woocommerce_order_details_after_order_table_items] => woocommerce_order_items_table [woocommerce_settings_advanced_page_options] => Array ( [0] => woocommerce_settings_checkout_page_options [1] => woocommerce_settings_account_page_options )[woocommerce_settings_advanced_page_options_end] => Array ( [0] => woocommerce_settings_checkout_page_options_end [1] => woocommerce_settings_account_page_options_end )[woocommerce_settings_advanced_page_options_after] => Array ( [0] => woocommerce_settings_checkout_page_options_after [1] => woocommerce_settings_account_page_options_after ))[deprecated_version:protected] => Array ( [woocommerce_order_add_shipping] => 3.0.0 [woocommerce_order_add_coupon] => 3.0.0 [woocommerce_order_add_tax] => 3.0.0 [woocommerce_order_add_fee] => 3.0.0 [woocommerce_add_shipping_order_item] => 3.0.0 [woocommerce_add_order_item_meta] => 3.0.0 [woocommerce_add_order_fee_meta] => 3.0.0 [woocommerce_order_edit_product] => 3.0.0 [woocommerce_order_update_coupon] => 3.0.0 [woocommerce_order_update_shipping] => 3.0.0 [woocommerce_order_update_fee] => 3.0.0 [woocommerce_order_update_tax] => 3.0.0 [woocommerce_payment_token_created] => 3.0.0 [woocommerce_create_product_variation] => 3.0.0 [woocommerce_order_items_table] => 3.0.0 [woocommerce_settings_checkout_page_options] => 3.4.0 [woocommerce_settings_account_page_options] => 3.4.0 [woocommerce_settings_checkout_page_options_end] => 3.4.0 [woocommerce_settings_account_page_options_end] => 3.4.0 [woocommerce_settings_checkout_page_options_after] => 3.4.0 [woocommerce_settings_account_page_options_after] => 3.4.0 ))[filters] => WC_Deprecated_Filter_Hooks Object ( [deprecated_hooks:protected] => Array ( [woocommerce_structured_data_order] => woocommerce_email_order_schema_markup [woocommerce_add_to_cart_fragments] => add_to_cart_fragments [woocommerce_add_to_cart_redirect] => add_to_cart_redirect [woocommerce_product_get_width] => woocommerce_product_width [woocommerce_product_get_height] => woocommerce_product_height [woocommerce_product_get_length] => woocommerce_product_length 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[woocommerce_order_get_shipping_total] => woocommerce_order_amount_shipping_total [woocommerce_order_get_shipping_tax] => woocommerce_order_amount_shipping_tax [woocommerce_order_get_cart_tax] => woocommerce_order_amount_cart_tax [woocommerce_order_get_total] => woocommerce_order_amount_total [woocommerce_order_get_total_tax] => woocommerce_order_amount_total_tax [woocommerce_order_get_total_discount] => woocommerce_order_amount_total_discount [woocommerce_order_get_subtotal] => woocommerce_order_amount_subtotal [woocommerce_order_get_tax_totals] => woocommerce_order_tax_totals [woocommerce_get_order_refund_get_amount] => woocommerce_refund_amount [woocommerce_get_order_refund_get_reason] => woocommerce_refund_reason [default_checkout_billing_country] => default_checkout_country [default_checkout_billing_state] => default_checkout_state [default_checkout_billing_postcode] => default_checkout_postcode [woocommerce_system_status_environment_rows] => woocommerce_debug_posting 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Marketing viral - La Tribune… en décalé via une opération de marketing viral - 3 avril 2007

La Tribune… en décalé via une opération de marketing viral

Sylvain Lembert Fondateur Webmarketing & co'm

Pour lancer sa nouvelle offre de newsletters sectorielles, La Tribune a recours à une opération de marketing viral prenant la forme d’une série de vidéos humoristiques. La campagne est orchestrée par Buzz paradise, Vanksen Group…

Adoptez cette bannerLe nouveau service de newsletter de La Tribune permet de se tenir informé sur différents secteurs d’activité (publicité et média, informatique, Télécom et Internet…) ou centres d’intérêt (actualités, bourse, high-tech…) plus besoin de recevoir une newsletter avec la moitié des articles ne correspondant pas à vos attentes !

Pour lancer se service La Tribune a décidé d’avoir recours au Buzz marketing via différentes vidéos humoristiques.

Job&Co'm

PS : Au passage ce post est le 100^ème après bientôt 6 mois de blogging 🙂

Liens : La vidéo sur Daily Motion, la newsletter La Tribune

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3 commentaires pour l'article “La Tribune… en décalé via une opération de marketing viral”

Julien dit :
4 avril 2007 à 12:07
Bravo Sylvain pour ces 100 posts, continue comme ça et longue vie à blog.web-marketer.net 🙂
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Ricardolux dit :
4 avril 2007 à 12:23
Merci sylvain pour votre article.
content que vous ayez apprécié cette opé: c’est vrai qu’il est rare de voir des journaux économiques faire du buzz et du viral !!
et Félicitations pour votre 100e post !!
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Fidel dit :
4 avril 2007 à 22:53
D’autres entreprises peu engagées dans le buzz se mettent également au viral : à voir ici => http://www.yatoutpourmamaison.co...
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